Coca-Cola Image Here

Laura Pettus, Sr. Marketing Activation Manager at Coca-Cola Co., is a woman with a great heart.  Her Terry Talk with the students was innovative and good feeling.  Coca-cola is an aspiring brand that took Laura a great time to achieve to be a part of.  She went back to advertising, journalism school, agencies, and different industries to give herself as an aspiring strategist to be in an array of experiences.

Laura defined Marketing Strategy intelligently as executing a plan.  Finance and Accounting are also important in you strategy to be well rounded.  Corporate international management strategy can be very involved.  It is important in determining objectives, executing sponsorships, and initiating affiliate programs.  Advertising funds can help us to show the importance of better understanding customers.  Customer marketing is best sold through personal selling.  Coca-cola is constantly questioning their business on how to activate local marketing assets.  March madness, nascar, olympics, the sprite slam dunk contest, fifa, movies, and the American Music awards have all be great sucesses for Coca-Cola.

However, the Agency client side is more crucial now than ever.  What strategy links brand to sponsorshisps?  The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this Coca Cola Content 2020 video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.

“Every contact point with a customer should tell an emotional story”.

Having the department for that allows making it easier to mangage all apsects of your brands.  Your marketing strategy depends on who your targeted consumer is-making the brand to life, attention to detail, management, creative, strategic, and creating a long-term relationships-and ultimately making the choose brand.  It is also important to use your celebration toolkit, what you can and should like.

Final Thought:

“Better networking is not just done by finding people online.  It’s about making connections that help create long-term relationships.”


Leave a Reply

Your email address will not be published. Required fields are marked *