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Social Media Craze. Too much or not enough? The new trend for marketing is digital whether you like it or not. Listening and hearing good isn’t just in person anymore. However, raw emotional feelings can’t be found in research. In fact , ost relationships online are just so you can say you accepted another friend request.
“You have more digital handshakes, than you have in person.” -Paul Cheyney
I don’t agree with that statement, but its hard to ignore when the Atlanta aquarium is no offering discounts in twitter. Plus, all this brand engagement is helping to create brand loyalty. The marketing trends of links and networks have reached consumers, friends, and family in a way like any before. It allows for the exchange of personal information, professional information, and connections related to products and common interests. Social media can track ordinary aspects of peoples lives. Consumers hope to use these services to improve their own lives. Some companies are using this information to improve sales. For example, Amazon and Netflix are currently using social media for profiling customers and recommending new products for them. Marketing on social media websites offers a lucrative opportunity to target a large audience and use consumer information to better profile potential customers. Web services such as Facebook, Linkedin, Youtube, Twitter, and others allows marketers to make information available to interested groups. Online communities for promoting products and gathering information have also formed. Johnson and Johnson, a company with great recognition, is creating its own social networks for customers.
“Don’t leave a digital paper trail that could come back and haunt you.”
Some have even divorced and site Facebook as ruining relationships due to jealously or inappropriate pictures. Future conflicts over privacy may arise over how much personal information marketers or companies can use from these websites. Procter and Gamble has developed a social media lab to better understand the impact of social media on brands. Other companies should also create programs to track the effectiveness of social media advertisements in generating interest in a product or company. This knowledge will enable marketers to use social media to better tailor their advertisements to consumer needs. Finally, this will also create more lead generation and referrals; a key to generating more sales.
After looking through the B2B Magazine a while, one can understand the differences in social media for B2B and B2C. Cisco is successful in getting leads, getting in niche, and other areas of marketing growth. Twitter surveys of B2B have produced 50% satisfaction bringing in results and greater things in the future. Content also plays a large role in B2B marketing. How do people make decisions? Content is all you have. Training organizations, and books about social media can help you get content and customers. Yet, providing thought leadership content is important.. It just like any decisions in business. You make decisions by being educated and informed. Content is the foundation for social media, but also a barrier to entry in organizations. Thus, becoming your own media outlet may be easier than for businesses. Business need to use cases, concepts, tools, applications, a sales force, thought leadership and content engagement to come to solutions for social media. Thus, the strategy for B2B social media shouldn’t just be marketing. It should be operations, dealing with customer questions, costs, sales components (exchange of info). The value social media can bring to a sales force process is an empire. Social media brings revenue, customer loyalty, enhances customer satisfaction, saves money, and are becoming fundamental drivers in business.
Social media should be used as interactive forums, vital learning, discussing the critical topics, keeping your marketing resources tights. Yet, it is often dismissed in favor of experimentation with social media, day to day social media infrastructure and plan. What is most important with social media though is content and understanding where your traffic is coming from. Have a micro-strategy for each platform. Social media talent is also in high demand currently with social media’s exponential growth. Internships, coordinator positions, and ambassadors are being used to take brand messages and stewardship for applying in social media. Therefore communication in writing, how to blog, post, tweet, ability to communicate, your personal community, and your social media ethic of association are all necessary to be successful in social media.
“One should not always try to sell, but to help extroverts, people, relationships, contents, and technology.”
- 8 Universal Traits of a Winning Social Presence (hubspot.com)
- Click2Rank’s Social Media Manager Now Blogging (prweb.com)
- The Track Social Awards: Best of 2011 (prweb.com)
- One Stop Social Media Solution – You compare. (mediasocial.co.nz)
- 4 Reasons Why You Need to Hire Outside Social Media Help (jcsocialmarketing.com)
- 5 New Year Resolutions for Financial Professionals in the Emerging Age of Social Media (financialsocialmedia.com)
- Social Media Overload: Enterprise Companies Average 178 Company-Owned Accounts (marketingland.com)
- Social Media: Consistent Contact (dricefreelancewriter.com)
- Social Media Statistics of the Day [infographic] (michaelhartzell.com)
- More Awards For Leading Social Media Agency (umpf.co.uk)