THE STORY OF YOUTUBE

WHAT IS YOUTUBE? YouTube provides online video community services for people to discover, watch, and share originally-created videos. ¬†The company offers a forum for people to connect, inform, and inspire others. They also act as a distribution platform for original content creators and advertisers. ¬†YouTube also offers various supplemental features, including personal profile pages for Read more about THE STORY OF YOUTUBE[…]

BASIC MARKETING CONCEPTS

A post shared by Benjamin Kepner (@benjaminkepner) on Jun 16, 2012 at 7:34pm PDT   Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ¬†Market-a collection of buyers and sellers. ¬†Marketspace-electronic marketplaces Read more about BASIC MARKETING CONCEPTS[…]

THE TRUE IMPACT OF HB87 ON THE LATINO COMMUNITY

As an aspiring comunicador, I gaited¬†into the Hispanic Corporate Leadership Forum¬†hosted as part of the 40th Year Anniversary of the Latin American Association. ¬†It was a cold rainy day and after twirling through the spaghetti junction that is I-85,¬†I found myself¬†constructing a small table where¬†I would meet and greet leaders of the Latino community. ¬†As Read more about THE TRUE IMPACT OF HB87 ON THE LATINO COMMUNITY[…]

MARKETING TO VARIOUS GROUPS IN MEDIA

Because of the relatively low-cost entry into the market, ethnic newspapers are the largest medium in terms of number of vehicles (although they are far surpassed by the audiences of ethnic-oriented television). Most ethnic-targeted publications have experienced a significant circulation and advertising increases during the past decade, with the exception of the African American press. Read more about MARKETING TO VARIOUS GROUPS IN MEDIA[…]