TWITTER SOCIAL MEDIA TOOLS MEASUREMENT
If you haven’t installed Hootsuite or Tweetdeck yet, now’s the time to do it. If you’re going to use Twitter consistently, put yourself in the place of most potential by spending your time wisely. Who are the people in your industry who you would love to meet? What about in other industries? Who do you admire? Follow those people on Twitter and reach out to them by retweeting their posts or engaging them in a conversation. Adding your Twitter information to your marketing materials, store signage, and invoices. Food trucks tweet their location each day so customers know where to find them. How can you do something similar?
- SocialOomph: Social Oomph allows you to automatically follow those who follow you and allows you to send direct messages automatically to new followers. Though this is essentially a Twitter tool, it works with Facebook, LinkedIn, and other platforms as well.
- Backtweets: A tool dedicated solely to Twitter, BackTweets provides reach and impressions stats, alerts you whenever someone tweets a link to your website, identiﬁes inﬂuencers and integrates with Google Analytics to see how the Twitter activity is affecting your website trafﬁc.
- BrandChirp: This service makes it easy to ﬁnd the people you should be following. You can search for new followers by location, who they are following and keywords that they have recently tweeted about.
- Buffer: Have you seen the Buffer sharing tool at the bottom of the 60 Second Marketer blog posts? Their tool allows you to schedule Tweets far out in advance. So, if you do a lot of your reading in the morning, but want to share with your followers throughout the day, you’d schedule your Tweets using Buffer.
TWITTER IN EDUCATION
Niagara University professor Dr. Mustafa Gökçek, @NUHIS199, is teaching history by tweeting 90 major chronological events that happened between 1945 and 2005, including a link for each so students can learn more. Students follow the Twitter account and develop a poster presentation about what they’ve learned from the process. Students are excited about learning outside of textbooks using technology they’ve already adopted.
Has been used for a more productive and time efficient manner. Yet, twitter isn’t always happily tweetful. Nuances for Twitter inlcude communications channels, terminology, revised profiles, best practices, implementing Twitter, individual twitter marketing, brand twitter marketing, sts tags twitter conversation streams, and even more online etiquette. Just like Facebook, Twitter has its do’s and don’ts. It can easily be integrated with LinkedIn and Facebook though which make this social media make you wanna follow. Twitter is a one-to-one customer and prospect engagement tool, while Facebook is a powerful community manager. The two sites require very different strategies in order to leverage them most effectively