Social Media Scientists like Dan Zarella are like unicorns and rainbows–they don’t really exist. However, I got the chance to catch a glimpse of Dan’s majestic knowledge of Inbound Marketing at #INBOUND12. He’s spent a lot of time crunching the numbers to really show inbound marketers what works and doesn’t work. In this speedy presentation, he cited useful statistics for better understanding the science of Inbound Marketing. Check out these QUICK Tips and Tricks:
Tip 1: More slides in a Slideshare presentation leads to more views
Tip 2: Most people tweet a presentation/blog that is relevant and for sharing purposes
Tip 3: The preferred way to read an Ebook is through a kindle and then a PDF
Tip 4: Ebook pages should be less than 5 or more than 100
Tip 5: People still prefer printed books for business related Ebooks
Tip 6: Ebooks recommendations are strongest from people we know or Amazon
Tip 7: The most linked title words are sports, breaking, and music
Tip 8: People click on search queries that are most relevant to their search in the description
Tip 9: Landing panges need to have a free incentive
Tip 10: Provide white papers with text and not select boxes
Tip 11: A “Click here” button is always better than a “Submit” button
Tip 12: Saturdays and Sundays get the most likes on Posts
Tip 13: Facebook post types that get the most likes are photos and statuses
Tip 14: Facebook captions are most successful when they are under thirty characters
Tip 15: Always keep your Facebook posts sentiment positive to recieve more likes
Tip 16: The most popular linguistic content types for sharing are sex, positivity, learning, and media
Tip 11: When you actually say “Please Retweet” that gets 4x as many retweets.
Tip 12: 60-80% of links get retweeted
Tip 13: Spike of Retweets is 4-5 PM
Tip 14: Retweet people are the most savvy
Tip 15: Use the Buffer app as a tool to see the time of day vs. retweet
Tip 16: The highest conversion rates are from paid, email, and then social.
Tip 17: Blogging affects purchases somewhat by people who read a blog more than once a day
Tip 18: Parentheses are always better than brackets
Tip 19: Pieces that have the word “Free” in the title have a higher conversion rate then those that don’t
Tip 20: Saturday and Sunday get the highest click through rates, but the best time of the day is 7-8AM.
These are just some of the tips and tricks to the science of Inbound Marketing. What tricks have you learned? For now, good luck at finding your unicorn at the end of the rainbow.