CONTENT CREATION/INTEGRATION TOOLS
CROWD FACTORY’S SOCIAL CAMPAIGN
Think social networking is conﬁned to Facebook
and Twitter? Think again. Crowd Factory, part of the Marketo family, lets you embed
social elements into any marketing experience including videos, emails, ads and more.
Not to be confused with Sprout Social, this cloud based software company creates interactive ads and applications perfect for bringing social content to the web and mobile devices.
LITHIUM COMMUNITY PLATFORM
This software as a service company creates a social
community right on your website that provides a place for your brand advocates to
converse, tools to spread the word about your product through social channels and
even generate ideas for innovation.
Enhance your Facebook page by creating custom applications that allow your brand to do things such as integrate with Google Maps or Yelp, post HD videos, run sweepstakes, and more.
Provides applications that allow you to easily add polls, RSS feeds, quizzes, music, contests and more to your Facebook and Twitter Pages.
This company helps your company create promotions specifically tailored to your social media channels.
Cool tool lets you collect photos, videos, tweets, and other social media content to create a single, integrated story that you can embed anywhere.
Commun.it lets you manage your community efficiently by cultivating your followers on Twitter and making important connections to build your business. It organizes your followers into influencers, top supporters, and engaged Twitter users. By grouping, you can focus on influential users and those who have shared your content. An advantage of this tool is the ability to sort your list according to “most recent” or “highest rating,” which shows your top influences based on their algorithm. Also a “Consider to follow” feature that gives a list of people to follow based on previous conversations, retweets, and the followers who have been engaging with you.
SOCIAL ENGAGEMENT TOOLS
Allows you to initiate your customer acquisition lifecycle by pinpointing those that could be the most receptive and engaging with them in the most personalized manner. Let us help you raise awareness and build your customer base by converting your competitors’ customers. They started from a no marketing budget and understood that Twitter is pleasing the end user. They believe in ranking people who carry the most influence based on a number of followers, rich data profiles, gender keyword, geo-targeted location, and using predictive analytics to turn influencers into your greatest evangelists as a digital street team. A Twitter description can only tell you so much, so they aggregate from Peer Index, Klout, Social 123, while also comparing and contrasting multiple brands. It allows you to make actionable tactics with lists such as following them, schedule tweets, and adding to Twitter lists. They believe highly targeted following conversion rates are better and everything should be personalized to cultivate the audience.
Find questions people are asking by setting up a campaign and inserting keywords for the questions people are most likely to ask in your industry. By helping people, you’re able to establish yourself as an expert in your industry and gain new followers. Your engagement with them could also help in getting them to follow you back after you have followed them.
Find influencers who tweet your website. It will identify users who have referred the most visits and page views to your website via twitter.
Allow you to automatically follow those who follow you, send direct messages automatically to new followers.
Provides reach and impressions stats, alerts you whenever someone tweets a link to your website, identifies influencers and integrates with Google Analytics to see how twitter activity is affecting your website traffic.
Maps out your Twitter network so you can see whom you interact with most and what they’re saying.
Search public Twitter Lists, but the stats that accompany the lists are great and allow you to see how often the list pushes tweets and what they’re talking about.
Makes it easy to find people you should be following. You can search for new followers by location, who they are following and keywords that they have recently tweeted about.
Incentivize, recognize, and reward people for their social engagement, influence and spending. Competitive advantage: customer relationship and loyalty program. Customer base: Pepsi, Miami Dolphins, Sony music, zumiez, live nation
Marketing Solutions, Facebook Fan Page, Parnter Ecosystem, Sign up forms, Social Digest, Fan Action Page, Fan Incentives, Fan Finder, Email Campaigns, Competitive advantage-fan management and marketing platform, Social Digest, Partner Ecosystems. Pricing: 0, 5.99, 19.99, and 49.99. Customer base: Samsung, LiveNation, Coca-Cola, Hertz, Verizon, Sears
Engage customers, manage conversations, and report results across leading social networks, able to make it easier for brand team collaboration. Competitive advantage: customer service. Pricing: 5 credits for $7000/year (or under $600/mo), 15 credits, and $18000/mo. Customer base: brands like Ford, Starbucks, Pepsi, and Southwest Airlines
Send updates to multiple networks from one place and Manage teams. Similar to CoTweet. Competitive advantage is that it has an awesome interface and design. There are 3 plans. Small Biz-$39/month, Comparable to TweetDeck (no collaboration features). Deluxe. $59/month. Comparable to CoTweet. Premium is $899/month. Why such a big gap? They’ll step in and provide support/agency services. “Agency Customer Segmentation.” The customer base has a great segmentation between SMB and enterprise
More focused on media/content creation, not. Series of product lines consist of ProfileBuddy. Create interactive content for Facebook and Twitter. Ability to use CSS templates & custom style sheets. ReachBuddy. ProfileBuddy for embedding content on websites, not just social networks. ConversationBuddy. Similar to TweetDeck/HootSuite. Publish updates, respond to tweets, etc. BuyBuddy allows you to have social ad management similar to BLiNQ, Add Facebook ads. It allows you to measure success ConversionBuddy tracks conversions to ecommerce platforms. They use custom URLs. Their competitive advantages are that they provide comprehensive solutions – they have a ton of products that can hit different markets. They have more convenience. These guys do almost everything accept the social CRM aspect. Customer base is more Enterprise (more consumer-facing brands) such as L’Oreal, HP, Mattel, and Virgin Mobile
Vitrue Publisher is similar to HootSuite, TweetDeck, etc. – publish, schedule, and respond to updates on multiple networks Twitter, FB, and G+. Don’t support even some networks that TweetDeck does, though. LinkedIn, Foursquare. No talk of analytics for Twitter. Vitrue Tabs Custom design for Facebook tabs. Target designs to go to people based on. Location. Keywords. Is this still applicable with the new timeline design? Vitrue Shop is an Ecommerce integration with Facebook. Dashboard to view all products and the associated price. Push those purchasing offers to FacebooK. Vitrue Analytics is Interesting that they sell analytics as a completely different platform. There have to be basic analytics baked into other products. Top Engaged Users. Strictly on Facebook based on number of posts, number of comments, post engagement rates, fan growth, measuring reach, negative sentiment. Yes, they’re focused on Facebook – they support posting to Twitter, but Vitrue Analytics only support Facebook and Google Plus. Competitive advantage is in Publisher, they support Google Plus (is this a competitive advantage? More compact interface in publisher for viewing scheduled posts. Helpful for brands who post a lot/have a wide audience. Customer base is composed of upper level of enterprise (consumer-facing) brands such as McDonald’s, Lowes, Amex, and Frito-Lay.