Colleagues with similar products . The key here is that you offer products similar to each other, yet different enough that you are not direct competitors. When I collaborated on my Color-of-the-Month slideshows, all the participants were quilt designers. But our designs were so unique that we were not direct competitors. Gather a talented group of colleagues and a Slideshare presentation may be only the beginning! Get colleagues with a blog, website, or social network presence. Collaborators should have an audience with whom they can share the presentation easily.
Vendors with a common interest. If you have a brick-and-mortar store, you could create a joint holiday catalog with other local retailers of your Top Ten Gifts available. I created a video of my favorite quilting products of 2010 and joined forces with the other vendors to give away one of each of the products featured in the video. That contest alone doubled my Facebook fans in one week. You could do the same thing with a simple presentation. A catalog distributor could feature their most popular products of the year or the hottest trends in their industry, and feature your product in the presentation.
One person, usually you, will develop the presentation. That makes the process simple and gives collaborators a clear leader for questions. Identify exactly what it is that you need (photo size, resolution, product shot, head shot, etc.). If you need a description, tell them how many words. If you are linking to their site, ask for their URL. Be as specific as you can. Give people a deadline, and make it before your true deadline. Once you finish the presentation, send an email to all who participated with the URL link and embed code. This makes it super easy for them to share the slideshow.
PROMOTING JOINT PRESENTATIONS
Recommend each participant write a blog post about it and embed the presentation. Suggest everyone share the presentation across all of their social networks. If you use Slideshare plugins on Facebook and LinkedIn, the presentation will automatically appear on your page, but I would recommend they write a post linking to it as well. Host a contest where every person will discuss their content in the slideshow and give away a prize. Think of it as a blog tour for your presentation. You could do something similar with a scavenger hunt theme. Slideshare hosted a collaborative presentation contest where they curated 14 slides: 11 were from pre-selected “presentation experts,” but the other three were open to the public. What a great way to generate interest!
The blog tour and scavenger hunt ideas I listed previously are two great example. What other promotions have you seen that would work well? Share those with classmates in the Community Forum, and who knows: maybe you can develop a collaborative contest together! Be CREATIVE! You know your products, your staff, and your business far better than I do. Use your strengths to reach out to your audience in a creative and fun way. Be sure to share on the Community Forum your ideas, your promotions, and your results. Identify potential collaborators for your presentation.
Create a group email list of potential collaborators and reach out to them, letting them know about your project. Be specific about what you need, in what format, and your deadline. Here is an example of an email I used to invite submissions to my month presentation on color:
Hi Talented MarketersIt’s time for the Social Media Though of the Month show and I’m featuring Google+ as the featured network. We all know how much of a social media is for brands, and they’re hungry for tips, advice, and images to help them be more successful using it. If you have insights, I’d love to include it in the monthly show. I feature this slideshow all over the web, and it gets a lot of attention. Marketers hear from readers every month and see their sales increase, so it’s a true win-win collaboration.As always, include a couple of sentences to describe your advice on using Goolge+, submit an image (low-res please), and one URL. I’ll include them all and marketers will love getting the scoop from the best in the social media marketing industry.Thanks everyone!
Draft blog post and list of bloggers for outreach
- Draft a blog post that showcases the presentation and what it offers. Include a section to list everyone who participated and link to their site.
- Make a list of the top 10 or 20 bloggers in your industry who might be interested in telling their audience about the presentation. Create a group email list with their contact information and a draft email letting them know about the slideshow.
Now all that’s left for you to do is get responses from your colleagues and insert their submissions into the slideshow. Be sure to respond to their emails and let them know you’vereceived their information. Once the slideshow is complete, you’re ready to upload the presentation to Slideshare and send an email to participants letting them know the presentation is live and giving the URL. Send an email to bloggers who might be interested in sharing the slideshow with their readers and share the slideshow across all of your social networks. You can search for keywords by entering terms, your website URL, or a category, and let Google return the results.
Use keywords in title, description, and slide text. Once you’ve learned what keywords your audiences uses, make sure to include those in your presentation slides and description field. So now that you’ve discovered what popular keywords people use to search for your products, what’s next? You need to incorporate them, as naturally as possible, into every area available in your Slideshare presentation and description. That includes the slides themselves, your presentation title, presentation description, and tags.
This may not seem like a comfortable process at first: after all, you’re now changing your writing style and approach according to “data.” I’m not suggesting you change everything about your presentation, just the few key terms that will make it easier to find when people are searching.
Slideshare transcription feeds search engines: Slideshare automatically transcribes the slide text places it below the presentation. Search engines read that text, and your keywords it in, and skyrocket your rankings. Upload infographics, checklists, or other images that would be of interest to Slideshare viewers. Slideshare accepts .PDFs, documents, and videos; so anything that is of value to your audience will get more views and drive traffic to your website.
SLIDESHARE SALES AND REVENUES
Link to sales page by asking for a link from your collaborators, make sure they provide a link that tells viewers exactly how to buy or contact them. The page should have a Learn More, Buy Now, or Contact Me button prominently displayed. Appeal to viewers’ emotional side by using “I” messages. Make sales easy from trusted sources like Amazon and PayPal. If your sales page links to a trusted website such as Amazon or PayPal, you’ll get greater sales than if you link to your own online store. Why? Because your clients have purchased from Amazon and PayPal before and they know exactly what to expect. Set up autoresponder to deliver a free download in exchange for email address. Link to a page on your website that offers something of value in exchange for the visitor’s email address. You can then set up an autoresponder in your email marketing application that sends emails to that person at a set interval. For people who visit your site: if they sign up for a newsletter, give them one new email daily for 6 days that links to a free offer.