Get on Tumblr and share your articles. Follow people who write about the topics you cover, follow people who blog about college sports if that’s your focus. Reblog their posts and they’ll follow you back. I try to reblog and share more than I post of my own. I do about a 40/60 split between my content and the content I share of others. (I run http://sbnation.tumblr.com). Use the track feature, in the sidebar, to keep up with posts in relevant tags.Tag your posts #gif #tech #news #politics #news #sports #collegefb #collegebb #basketball #football etc so they’re seen by tag editors who will then promote them on the respective tag pages. You can find widely used tags at http://www.tumblr.com/explore.