LINKEDIN COMPANY PAGE SOCIAL MEDIA MARKETING

For marketers, LinkedIn company pages provide excellent opportunities to highlight products and services, link to marketing offers, drawing in leads that are in need of your content or deals, tell your company’s story, engage with your audience, share career opportunities within your company, and drive word of mouth at scale. Create a company profile outlining your business, products, and employees. For your audience, LinkedIn company pages are a place to conduct product and service research and learn about company updates, industry, news, job opportunities, and companies of interest.  By having a LinkedIn company page, you will greatly increase your visibility across the web, provide company updates, and drive lead generation with call-to-action capabilities in the products page.

You can market to specific people on LinkedIn by using the “targeted audience” option; a box will pop up and go into detail based on company size, industry, function, seniority, or geography. These options are available for employees or non-employees, depending on whom you’re trying to reach.  24 hours after you’ve posted your company update, you will see a few different metrics in grey font. These show the number of impressions, clicks, and percent of engagement with your post and are located on the bottom left side under the preview photo.  You can also use an image that represents your company/brand at the top of your Overview page

COMPANY OVERVIEW

Include why someone should become interested in your company? When was the company founded? By whom? Has your company accomplished anything noteworthy since its first days? In the summary section, the Overview tab includes company updates, job postings, and new hires. This feed is your company’s way of communicating important messages to your audience.

To add a company profile, select Interests, then Companies from the LinkedIn main menu. Then select Add Company from the top right area of the screen.  LinkedIn will ask for your company name and email address, and send you a confirmation email. Once you click on the link in the email, you can begin filling out the profile (the process is much the same as creating your professional profile).

  • Upload images for the Banner and Logo by clicking on Add Image & Add Logo.  Here are the sizes for each, in pixels:
  • Banner Image = 646 x 220
  • Standard Logo = 100 x 60
  • Square Logo = 50 x 50

CAREERS

Did you know that LinkedIn Jobs appear in search results and on twitter?  Additionally, LinkedIn is its own search engine for finding jobs and companies.  Post jobs, showcase awards, map out career paths within your company, highlight your best employees, and post jobs that target the right candidates using automated job matching.  Not only can you reach over 175 million professionals worldwide, but you also have the ability to see exactly who has viewed your job, how closely they match your posting and then dig even further by seeing who the applicant is connected to.

PRODUCTS

Your Products (or Services) tab is a great place to collect recommendations and showcase what you sell.  70% of people follow links posted by friends and family, which is exactly why LinkedIn is so important.

FOLLOWER INSIGHTS

This section shows company update engagement, follower demographics, company update impressions, and your follower progress including recent users, new followers, and member growth.  Through these statistics, you are able to take an even deeper dive into your page analytics by viewing engagement by clicks, likes, comments, shares, and percentage.  You can also narrow down your follower demographics by seniority, industry, function, region, company size, or employee/non-employee.

PAGE INSIGHTS

Provides information regarding page visitor demographics including analytics based on Seniority, Industry, Function, Region, Company Size, and Employee/Non-employee. The great thing about Page Insights is that it shows page views and unique visitors by tab and how many clicks you’ve received on your Products page.

EMPLOYEE INSIGHTS

With Employee Insights, you can learn exactly which employees have new titles, which have departed recently, which previous companies the employees came from, top skills and expertise these employees have, and which employees have received the most recommendations.

GROUPS

Local businesses can join their local Chamber of Commerce group to network and ask questions of members. Join your alumni group to stay in touch and offer internships to current students. LinkedIn is all about connections, so if someone in a group you’re in is searching for something, you are far more likely to show up in their search results. How do you use Linkedin for making sales?  Get people into groups to ask questions and answer them. Join groups of like-minded professionals in your industry.

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