ROI means can you demonstrate your impact revenue. Lift, impact, efficiencies, and financial metric. You can’t stay on relationship numbers. Demonstrating it, framing debates, and KPI’s, characteristics. Inputs to product service; what’s important to executives. Scott Straton with cat and unicorn dies. Costs mitigated with Risk.

It exists in a timeframe with agreement and money right?  You need to have a collective buy-in.  Check out the new Delta Video.  You need ot have power and impact when searching.  Make sure your campaign is run further with a connection point. A shortened sales cycle is The Power of Brand to Drive Demand on Forbes.  Integrated Marketing, Coke, Case Studies. Do A/B testing. Earn credit, resurgent in the search.  There’s no one way to calculate your ROI.

ROI is industry-specific. Your CPG or Price Premium metric needs to be understood.  Harrah’s Marketing Expenditorus are assumption sto lifts and SEO leads.  Renewals and Install base are also good measures.  You need to stay of mind with likeability, B2C Reactions, have a total lifetime value, advocacy, and impact on SEO.

Chief  Without digital; you could but wouldn’t force multiplier.  Resistance to change is all about nurturing the relationship.  Look at hedonic regression, transfer cost, your team.  It’s only right to ask about ROI.

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