ADVERTISING PROCESS

Conduct Research: Define objectives and target audiences, review or develop brand vision and positioning, review past creative and results, analyze marketplace, review competition and trends, develop target archetypes, identify opportunities and unmet needs, review analysis and key insights

Develop Strategy: Define strategic objective and customer benefits, with evolutionary vs. revolutionary approaches, define brand personality, revitalize positioning, validate priorities and assumptions, explore creative strategies, develop media strategy

Develop Creative: Develop strategic design brief, define creative strategy, develop integrate theme, develop copy concepts, develop visual approaches, distill the best ideas, explore integration across media, establish marketing budget

Test creative: Determine testing approach, conduct consumer communication verification checks, modify concepts as necessary, develop production schedule

Test media plan: Develop alternative strategies, determine reach frequency benefits budgets, review and finalize plan and budget, place media buy, provide content to media, review media verification and invoices

Manage production: Assemble production specifications and requirements, develop production schedule, review with client or test with consumer, clear with legal, review modify and edit as necessary

Implement campaign: Communicate plant to client team, conduct road show for client field outposts, launch integratted campaign conduct consumer communication checks, capture key learnings, document improvement opportunities, manage ongoing program

Monitor impact: Track impact across all media, compare sales activity to that of prior campaigns, review costs relative to budge, assemble findings for discussion, and modify campaign for future.

RETAIL KNOWLEDGE: Basket Rings are the size of the grocery order and it is good to grow the size‚Ķ¬† used in article as ‚Ķ.Especially noteworthy was that shoppers’ total basket rings were larger when prepared seafood items were a part of them.¬† And I think meat is usually an item that they say makes the basket worth more.

CREATE NEW BRAND GUIDELINES and Standards: Foreword, Message from CEO, Our Mission and Values, Our Brand, What we stand for, The role of brand identity, and how to use the guidelines.

Brand Identity Elements: Brandmark, Logotype, Signature, Tagline, Name in text, and incorrect usage of elements.

Nomenclature: Communicative vs. legal names, Corporate, Division, Business Unit, and product and service trademarks.

Color: Brand color system, Default color system, Supporting color system, Signature color options, and incorrect use of color.

Signatures

Corporate signature

Signature variations

Incorrect signature variations

Subsidiary signatures

Product signature

Signature with tagline

Incorrect signature usage

Subsidiary signatures

Product signature

Signature with tagline

Incorrect tagline treatment

Clear space around signature

Signature sizes

Typography

Typeface family

Supporting typefaces

Special display faces

Typefaces for word processing

U.S. Business Papers

Corporate letterhead

Typing template

Division letterhead

Personalized letterhead

Second Sheet

#10 envelope

Monarch letterhead

Monarch envelope

Memo template

Business cards for corporate

Business cards for sales force

Fax electronic template

Notepads

News Releases

Mailing labels

Window envelope

Large mailing envelope

Announcements

Invitations

CD Labels

International business papers

A-4 letterhead

A-4 personalized letterhead

A-4 business envelope

Business cards

Digital Media

Website

Intranet

Extranet

Blogs

Architecture

Style guides

Interface

Content

Color

Typefaces

Imagery

Sound

Forms

Form elements

Vertical and Horizontal

Form grid

Purchase order

Invoice

Shipping

Marketing materials

Voice and tone

Imagery

Signature placement

Folder

Covers

Recommended grids

Brochure system, size variations

Mastheads

Product sheets

Direct mail

Newsletters

Posters

Postcards

Advertising

Advertising signatures

Tagline usage

Signature placement on ads

Typography

Television advertising grid

Presentations and proposals

Vertical covers

Horizontal covers

Covers with windows

Interior grid

PowerPoint templates

PowerPoint imagery

Exhibits

Trade show booth

Banners

Point of purchases

Nametags

Signage

External signage

Internal signage

Color

Typography

Materials and finishes

Lighting considerations

Fabrication guidelines

Company flag

Vehicle Identification

Vans

Cars

Buses

Planes

Trucks

Packaging

Vans

Cars

Buses

Planes

Trucks

Uniforms

Winter, Spring, Summer, and Fall, Rain gear

Ephemera

See earlier

Image Library

Photography

Illustration

Reproduction files

Brandmark only

Signature variations

Full-color

One-color

Black

White

PC

Mac

Miscellaneous

Whom to contact with questions

Frequently asked questions

Design inquiries

Clearance process

Legal information

Ordering information

In pocket

Color swatches on coated stock

Color swatches on uncoated stock

 

Leave a Reply

Your email address will not be published. Required fields are marked *