The Conversation Prism by Brian Solis shows us how far the human connection runs.There’s no more B2B or B2C. It’s H2H. Business don’t have emotions. Humans need to connect with something bigger than themselves in a big crowd. What is a crowd? Membership or non-membership, a crowd is dependent on moral values of a human. Do the wave model and have a social stadium.
Empathy + Content = #H2H
Some brands get this and are doing a great job of connecting with people. Look at Air BNB as one of those brand that get this.
- Secret #1: Have a simple Human Concept
- Secret #2: Have a structured plan with a calendar
- Secret #3: Invite people to the party
- Secret #4: Apply the rules of Improv
A great example of a social media campaign that make ideas crowdworthy was the #ALSICEBucketChallenge which raised 100 million dollars. They applied a simple concept to pour water over your head or donate to their funding in 24 hours. Three people must be nominated and the rules of improv.