QUANTITATIVE SOCIAL MEDIA MONITORING TOOLS TRACKING AND ANALYTICS

TRENDRR

This site peruses blogs, microblogs, search engines, social networks and even
video to see what people are saying about your brand and provides numerical analysis
to help you understand what it all means

MEDIAVANTAGE

Designed for PR gurus, this tool gives you instant access to TV, print,
online and social media content that is relevant to your brand’s reputation, your industry, or your competition.

SPIRAL 16

This monitoring tool scours the entire web, not just social channels, to collect
digital content about your brand. Their findings are then presented a unique 3D Virtualization that allows you to quickly find the information that is relevant to you and your brand.

VISIBLE TECHNOLOGIES

This monitoring and engagement tool provides you with a dashboard of analyzed data on what people are saying about your brand and helps companies delegate responses and workflow.

GOOGLE ALERTS

Though it’s not strictly speaking a social media tool, setting up Google
Alerts for your name, your company name and your products this simple step will help
keep you in the loop.

NETWORKED INSIGHTS

Their “Social Sense” product line offers simple social media listening tools to monitor what is being said about your brand and your industry. One unique
product is their “Social Sense TV” , which allows you to survey the buzz surrounding
specific TV shows so that you can make your traditional media spend more efficient.

BIT.LY

This ubiquitous URL shortened not only makes it easier to share links, it also allows you track your own links (or your competitors) by simply adding a + to the end of any bit.ly URL.  The feature will let you view how many clicks you’ve received, top referrers, and the location of the clicks.

ARGYLE SOCIAL

Publishing, Engagement, Analytics, Collaboration, Social ROI, Automation, Social Sharing, and Social CRM.  Their competitive advantage: Increase your efficiency, prove your value, collaborate, rock-solid platform.  The Pricing: 300/month for a marketer, 400/month for a marketer, 1,100/month for a marketer.  The customer base: Uservoice, Grasshopper, Bronto, WhatCounts, UNC Developments.  Argyle Social: Aggregates your social media accounts, Argyle Social analyzes only hard numbers and direct outcomes of your campaigns. If you’re interested in monitoring trends and sentiment, this management tool may be for you. In addition to aggregating your social media accounts, Argyle Social analyzes hard numbers and direct outcomes of your campaigns.

OBJECTIVE MARKETER

Solution to offer our clients that would not only help them streamline their social media marketing but also have the ability to market their company to current and future customers on many of the social media channels and websites. With Objective Marketer software you can post to Twitter, Facebook, YouTube, Linkedin, and others, but the marketing power doesn’t stop there. Let Marketing Hits build custom Objective Marketer has landing pages for your Twitter posts. By using these landing pages you can build brand recognition, drive traffic to your website or video, get more people to follow you, and more.  Competitive advantage is that social media software is the ability to analyze page views, website traffic, click-through rates, and retweets.  Objective Marketer analyzes how people have interacted with the content you have posted.  By measuring clicks, views, likes, and mores discover trends and finds out what is working for your brand.

MEDIAVANTAGE

Secure web application that delivers real-time media monitoring and provides the tools and intelligence you need to paint a complete picture of your PR success.  Competitive advantage: media monitoring, communication management, reporting.  Customer base: Many high-profile corporations – including Wells Fargo, Anglo American, the Center for Responsible Lending and The Royal Bank of Canad, scotia bank, McDonalds.  Gives you instant access to TV print, online and social media content that is relevant to your brand’s reputation, you industry, or your competition.

INVOLVER AUDIENCE MANAGEMENT 

Offers a dashboard that manages all of your social media applications, monitors communication, and provides analytics based on actionable measures so you can see the true ROI of your actions.

SPREDFAST

Competitive advantage is that it’s a Preferred Marketing Developer Program.  Customer base: More than 250 customers in 35 countries, Serve customers in a wide range of industries including marketing and social media agencies, Nonprofit organizations, Retailers, Technology providers, Consumer Packaged Goods, Insurance Agencies, Media companies, and more, Named one of the 5 Superior Social Media Management Systems by Mashable, Named one of 22 Social Media Marketing Management Tools by Top Rank Blog, Highlighted in the Altimeter Group’s report A Strategy for Managing Social Media Proliferation, Introduced Facebook Application Management functionality in 2012, Governing member of the Word of Mouth Marketing Association – View, Member of the Facebook Preferred Marketing Developer Program.  Spredfast strives to track and measures your campaign’s effectiveness based on content output, how many people were reached and if they were engaged.  They also offer a benchmarking feature that allows you to compare the effectiveness of your campaign against other strategies in your industry or against similar companies in different industries to see where you stack up.This platform is all about the analytics. Spredfast tracks and measures your campaign’s effectiveness based on content output, how many people were reached and if they were engaged. They also offer a benchmarking feature that allows you to compare the effectiveness of your campaign against other strategies in your industry or against similar campaigns in different industries to see where you stack up.

RADIAN6

Scans an impressive number of social networks, news sites, blogs, discussion boards and video and photo sharing sites in order to find out what people are saying about your brand in these channels.  The data is analyzed and delivered to your dashboard, complete with presentation ready graphs.  Listen, measure social media, engage, discover, applications.  Competitive advantage: Insights, Pricing, Professional Services, Mobile, Social Enterprise, API and Extensions, Summary Dashboard, Social Enterprise.  Pricing: Business-600/month, Standard-1800/month, Advanced-4100/month, Pro-10,000/month

CYMFONY

The social listening too pulls information from traditional media, social media, and proprietary data to provide insight, identify influencers and answer your specific market research questions.

SWIX

Measures how much people are engaging with your social media content.  Swix shows you your performance on over 70 distinct audience and engagement metrics across 20 of the most popular social media platforms.

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