GOOGLE TAG MANAGER IMPLEMENTATION STRATEGY

  1. Developing a tag implementation strategy
  2. Installing and managing tags
  3. Setting up cross-domain tracking
  4. Passing values from your website to applications for analysis
  5. Tracking events with variables
  6. Setting up AdWords conversion tracking
  7. Setting up Dynamic Remarketing

Google Tag Manager helps you manage your website by simplifying and speeding up tag deployment, specifying when tags should fire, and managing different versions of tags. Setup Analytics Pageview, create account tag, deploy, and use google tag manager. Login to Google Tag Manager and set up a Tag Manager Account. Use your container code in Tag Manager in a pop-up window after you create an account and container under “Admin” by selecting your container and clicking “Install Google Tag Manager. Use the Tracking ID format User-defined Constant variable when setting up an Analytics Pageview tag. The benefits of using the data layer in Tag Manager include write and edit code in the GTM interface, pass data into third-party applications, and use data to fire tags. Use a Javascript method to push values from your web page into the data layer. Data Layer variables automatically persist across different web pages. Tag Manager triggers are variables, operators, and values. A trigger fires a tag in response to a website event. A “container snippet” in Tag Manager is the Javascript code placed on each page of your website. Use Google Analytics Pageview tag in tag Manager tag to track metrics and dimensions in Google Analytics. Set Up Adwords conversion tracking in Google Analytics. Variables -> trigger ->. The data layer “push” method allows you to push data from your website into the data layer. To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, you must set up the data layer and a data layer variable. To send Custom Dimension data with an Analytics Pageview tag, you need to add to the Pageview tag in Tag Manager the Custom Dimension index number. Use Click event type to choose to track button clicks using an event trigger. Website actions can trigger a Google Analytics event tag in Tag Manager. Use the URL variable user-defined variable to track the URL of a web page in Tag Manager. Use the Tag manager variable type URL Fragment to track only the part of a URL after the hash sign, Use the Built-in Click Classes variable to define an event trigger based on the class of a Submit button.

Audience List:

  • All users to your website or app
  • Users that visit a specific page or area of your website, or screen of your app
  • Users who complete a specific goal conversion
  • New users that Google determines to be viable candidates through machine learning

Event Hit: Action, Category, Label, Value

Set up & deploy:

  • Tags
  • Triggers
  • Variables

 User & Session segments: Dimensions, Metrics, Session Dates, Sequences of user actions

Tags can let you:

  • Identify missing or obscured content
  • Optimize navigation and site layout
  • Improve search results
  • Generate new keywords or marketing campaigns

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