TYPES OF FACEBOOK CUSTOMER CONVERSIONS

Implement Events and Conversions with your Facebook Pixel tab and click the Create Conversion button in order to select one of the following tracking methods:

  1. URL-based – URL-based custom conversions allow you to define a subset of standard events as conversions based off keywords in the URL.
  2. Event-based – Event-based custom conversions allow you to define a subset of standard events as conversions based parameters you send back within the standard events like value or content ID.
  3. Custom event-based – Custom event-based conversions allow you to define a conversion based off a custom event if the standard events do not capture your specific event.

The Standard Event code(s) only need to be placed on the pages where you want to track and optimize your conversions. To add standard event(s) to your pixel code Copy everything in the Event Code column for the specific event you want. (For your reference, we’ve included the table here so that you can copy from it.)

Website action Description Event Code
View Content Track key page views (ex: product page, landing page, article) fbq(‘track’, ‘ViewContent’);
Search Track searches on your website (ex: product searches) fbq(‘track’, ‘Search’);
Add to Cart Track when items are added to a shopping cart (ex: click, landing page on Add to Cart button) fbq(‘track’, ‘AddToCart’);
Add to Wishlist Track when items are added to a wishlist (ex: click, landing page on Add to Wishlist button) fbq(‘track’, ‘AddToWishlist’);
Initiate Checkout Track when people enter the checkout flow (ex: click, landing page on checkout button) fbq(‘track’, ‘InitiateCheckout’);
Add Payment Info Track when payment information is added in the checkout flow (ex: click, landing page on billing info) fbq(‘track’, ‘AddPaymentInfo’);
Make Purchase Track purchases or checkout flow completions (ex: Landing on ‘Thank You’ or confirmation page) fbq(‘track’, ‘Purchase’, {value: ‘0.00’, currency: ‘USD’});
Lead Track when someone expresses interest in your offering (ex: form submission, sign up for trial, landing on pricing page) fbq(‘track’, ‘Lead’);
Complete Registration Track when a registration form is completed (ex: complete subscription, sign up for a service) fbq(‘track’, ‘CompleteRegistration’);

 

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