The German National Tourist Board (GNTB) convened its 41st Germany Travel Mart during the final weekend of April for the first time in the state of Thuringia, one of the five eastern states of the former German Democratic Republic. Germany is now preparing to celebrate “Luther in Germany” as its tourism theme in 2017 to mark the 500th anniversary of Martin Luther’s posting of his 95 protests against Catholicism in 1517, the launch of the Protestant Reformation. Germany has years of tourism plans, however, for this central state of Thuringia beyond celebrating native sons Bach and Luther. As described by Petra Hedorfer, CEO of the GNTB in her opening press presentation, the marketing theme brand for all of Germany in 2016 is “Holidays in the Heart of NATURE,” a brand that should serve Thuringia well beyond next year. Germany’s national railway company Deutsche Bahn, a co-sponsor of the German Travel Mart, discussed new, upcoming ICE speed train routes that will shorten travel times between the eastern cities and further heighten Thuringia’s location advantage. Germany received a record 75.6 million overnight stays last year. While Europeans accounted for 75 percent of the 2014 guests, the U.S. continued to be the largest overseas market for Germany with a record 5.2 million overnight stays during the year, the first in which U.S. visitors accounted for more than 5 million overnights in Germany. The U.S. is the sixth largest international growth market for Germany, behind Switzerland, the Arab Gulf States, China, the UK and Poland. It was widely discussed around the travel show that the Germany Brewers Association of large factory breweries is planning next year to celebrate the 500th anniversary of the 1516 German Purity Law, considered the oldest food law in the world.
Germany has High Lead Time and FTI=Love US, similar to % of business is Agency Model. The country prefers Specific Hotel Names and very reliant on Data Export technologies. Overall the country has Higher Average Stay with Low Cancellation Hotels.