Social media training is quickly becoming mandatory for an ever-growing range of companies, far surpassing the first wave of IT firms that rolled it out two years ago, like Dell, Intel and IBM. While it began as an added ‘bonus’ in the arsenal of the marketing spokesperson, now companies ranging from Unisys, PepsiCo, Adidas,
Companies need a social media literacy program, which offers a certification so that employees can share their progress and practices both on their employee directory as well as on LinkedIn, Facebook and even their Twitter profile. Companies like Unisys, Sprint and HP are creating social media training programs to avoid these types of social media crises, but also, just as importantly, to show employees how using social media can be a valuable business tool which can increase performance and productivity.
offering social media training creates a team of advocates who are equipped to represent their employer online. This empowers employees to not only share news about your company but also feel confident they know how to do this in a safe and responsible manner while building their personal brand. Sprint employees who complete for the Sprint Social Media Ninjas program (thus far, 2,400 volunteers have done so) complete a two-hour workshop to receive their Ninja certificate, but the training doesn’t end there. They then become part of a community that is continuously engaged in discussion about how best to use social media to advocate for the company. What’s next? Sprint is working to develop an online version of this training and offer it within Sprint University of Excellence.
Companies must consider how gamification – the addition of game-like mechanics – can be used to engage, recognize, and reward the achievements of those who complete – and then use – their social media training. Badgeville and Bunch
|Module One: Getting Started
Module Two: What is Social Media?
Module Three: Defining Your Social Media Policy (I)
|Module Four: Rules to Follow When Posting (I)
Module Five: Benefits of Social media
Module Six: The Pitfalls of Social Media
Module Seven: Listen to Your Customers
Module Eight: Wrapping Up
- At it’s ♥ Social Media Is Our Teacher. (bloombergmarketing.blogs.com)
- Top 9 OSG posts on social media marketing and content production for 2011 (othersidegroup.com)