BOOSTING FACEBOOK MOBILE MARKETING REACH AND FREQUENCY

Reach and Frequency

The core of gauging the impact of any media is understanding who your message reaches, how many people it reaches, and how often these people in your audience receive it. Reach and frequency gives you control over these aspects of your messaging. The core of gauging the impact of any media is understanding who your message reaches, how many people it reaches, and how often these people in your audience receive it. Reach and frequency gives you control over these aspects of your messaging.

Now that we’ve stepped through how to create a reach and frequency campaign, let’s take a look at the buying guidelines and some tips for best practices. Facebook and Instagram’s reach and frequency advertising solution is unique because it allows predictable controllable connection with real people, not cookies. When you create a campaign using reach and frequency, you are agreeing to pay a set price for the advertising inventory placement you reserve. The cost is always CPM — a fixed price per every 1,000 impressions.
  • You may target one country per campaign, so if you’re interested in reaching people in multiple countries, you’ll need to set up multiple reach and frequency campaigns.
  • It’s best to avoid creating too narrow of an audience. If possible, extend the reach of your campaign within your target audience as much as possible to maximize results.
  • It is recommended to avoid targeting overlapping audiences for your reach and frequency campaigns and other campaigns.
  • Reach and frequency campaigns are compatible with the majority of Facebook’s targeting capabilities, but with a few exceptions:
    • Website Custom Audiences
    • Fan-exclusion targeting
    • Friends of Connections targeting
    • Operating system specific targeting
The Facebook pixel and SDK are pieces of code for your website and mobile app that enable you to measure and optimize, as well as build audiences for your ad campaign. Using the Facebook pixel and logging app events through the Facebook SDK, you can leverage the actions that people take on your website and mobile app to build more effective advertising campaigns across Facebook, Instagram, and Audience Network.

Third-party measurement solutions can help you measure the path to conversion for your customers, and the impact Facebook and Instagram has compared to other channels. Because Facebook and Instagram ads can attract consideration from consumers, a last-click attribution model is not an appropriate measurement solution. Through a mobile measurement partner.

The Facebook SDK and App Events let you:

  • Measure any action taken in your mobile app ad, such as an install or a purchase
  • See conversion activity within a 1-day, 7-day, or 28-day window based on the amount of time the ad is shown
  • Track who buys the most in your app via App Insights

The Facebook SDK or your mobile measurement partner’s SDK will measure the granular data you need to optimize your mobile app ads to meet your specific conversion goals. You’ll need to measure in-app actions to optimize your budget for actions that matter. Using Custom Audiences, you can reach people who have installed your app, or others who have (or haven’t) taken specific actions in your app. To track conversions in your mobile app, implement the SDK and set up App Events to measure specific in-app actions and attribute ad spending to them.

For example, if your advertising objective is to increase app installs, an optimized CPM bid will serve your ad to people who are more likely to install your app. For this bidding option, you must implement a Facebook pixel on your website, and Facebook SDK and App Events on your mobile app to optimize for actions. Once you have the Facebook pixel placed on your website, select the conversion event you want to optimize delivery for. Then you can further customize your code with standard events and custom conversions. To measure the performance of your ads, you must implement the Facebook pixel on your website for conversion tracking and the Facebook SDK and App Events in your mobile app. To measure the performance of your ads, you must implement the Facebook pixel on your website for conversion tracking and the Facebook SDK and App Events in your mobile app.

One thought on “BOOSTING FACEBOOK MOBILE MARKETING REACH AND FREQUENCY

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