AdWords is an online advertising tool that helps businesses connect with their customers. AdWords shows you how many people see your ads, what % of them click to visit your website, how many clicks to call you, and actual sales your website is generating as a direct result of your ads. Try tweaking your ads, try new keywords, or pause your campaign and restart it whenever you’d like. The Google Network = Search and Display. Adwords can appear on Google sites, partner sites, and mobile phone apps.
- Text ads – Search ad that includes a descriptive headline, website URL, and descriptive text like a call-to-action. Show: Search Network, Google Display Network.
◦ Headline – People are most likely to notice your headline text. Include one of your keywords in the headline to make the ad even more relevant to the customer’s search.
◦ Display URL – shows your website address. It gives people an idea of where they’ll go when they click your ad.
◦ Description – Use the description to highlight details about your product or service. On mobile, AdWords optimizes your ad to show the highest performing text. Write successful text ads by adhering to AdWords policies.
2. Ads with extensions – Provide additional information to your text with your business’s address or phone number; Show: Search Network, Google Display Network. They boost an ad’s visibility, which can lead to better click-through rates. site links, call, and location extensions to enhance its ads. The more information they include in the ad, the more reason they give a consumer to click.
◦ Sitelinks: Customer access to multiple pages of your website.
◦ Call extensions: Call button for customers
◦ Seller ratings: Showcase customers’ reviews and ratings of their experience with your business.
◦ App extensions: Ad text sends people to the app store or starts downloading your app.Create a campaign specifically for mobile app installs where users can download your app right from the ad. Enhance your ad with extensions
3. Shopping ads – Contain product, image, and pricing information so users get a strong sense of the product you’re selling before they click your ad. Best for a large inventory of products. Show: Search Network. See your ad on Google Shopping, Google Search partner websites, like YouTube. Great for retailers to promote inventory, boost traffic to their website or local store, and find better-qualified leads.
4. Image ads – Image as people browse websites in the Google Display Network. Show: Search Network, Display Network, (*Image ads show on search partner networks, but not the Google Search Network).
5. Video ads – A standalone video ad or a video ad that runs on another streaming video. Search Network, Display Network, and Show on: Search partner networks, but not the Google Search Network. Video ads on YouTube and on sites across the Google Display Network. Lets you reach people near your restaurant visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews.
6. App promotion ads – Send your customers to an app store to download your app, or include a deep link directly into your app. Show: Search Network, Display Network. Universal App campaign type, you can easily promote your app across Search, Display, and YouTube. Your ads and bids are automatically adjusted to get the most downloads for your app. All you need to do is provide some text, a starting bid, and budget, and include the languages and geographic locations for your ads. Systems show best ads based on combinations.
7. Call-only ads – Allow customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls. Show: Search Network
8. Rich media ads – Engaging ad formats with animation or other types of motion. Can show: On the Google Display Network