CREATE TRUE-VIEW YOUTUBE VIDEO CAMPAIGN

Setup a TrueView video campaign and ad group. TrueView ads and ad groups are created with the “Video” campaign type. Within this campaign type, TrueView video ad formats, CPV, and Target CPA bidding strategies are supported. TrueView video campaigns cannot include text, images, or other video ad formats. To create a TrueView video ad, your Read more about CREATE TRUE-VIEW YOUTUBE VIDEO CAMPAIGN[…]

GOOGLE ADWORDS MOBILE DEVICES

Mobile devices Mobile devices are products people use while they’re on the go. New mobile devices are constantly being released, so we don’t have a comprehensive list of all of them. However, here are a few common types: Mobile phones “Mobile phones” usually refers to smartphones that have a screen smaller than 7 inches. Keep Read more about GOOGLE ADWORDS MOBILE DEVICES[…]

RANKING ON THE FIRST PAGE OF GOOGLE

Provide high-quality content on your site.  Use the Search Analytics report to see which queries lead to your pages, and what the click-through rate is for links to your site. Make your site mobile friendly. Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help us understand the purpose of a page and generate useful Read more about RANKING ON THE FIRST PAGE OF GOOGLE[…]

GOOGLE MOBILE ADWORDS MARKETING STRATEGY

From 2011 to 2013, smartphone adoption in the U.S. grew from 36% to 61% (source). And tablet owners grew significantly. 4 in 5 consumers use search engines to find products, services, or experiences nearby. 84% use search engines on their computer or tablet and even more (88%) do so on their smartphone (source). Retailers are Read more about GOOGLE MOBILE ADWORDS MARKETING STRATEGY[…]

GOOGLE ANALYTICS REPORTING

GOOGLE ANALYTICS REPORTING  ACTIVE USERS REPORT Google Analytics would credits conversions prior to the final interaction with an assisted conversion. Multi-channel Funnel reports can credit conversions across website referrals, paid and organic search, and custom campaigns. In Multi-channel Funnel reports, conversions and e-commerce transactions are attributed to the last campaign, search, or ad that referred Read more about GOOGLE ANALYTICS REPORTING[…]

ADVANCED MOBILE MARKETING TARGETING OPTIONS

You can target specific operating systems, device models, as well as carriers and wireless networks with a “Display Network only” campaigns. Advanced mobile and tablet options aren’t available for other campaign types. Learn how to set up advanced targeting options. Types of flexible bid strategies Flexible bid strategy When to use it Where to apply Read more about ADVANCED MOBILE MARKETING TARGETING OPTIONS[…]

SOCIAL MEDIA DATA ANALYSIS

SOCIAL MEDIA DATA ANALYSIS The effectiveness of your social media efforts really depends on what objectives you had set at the start of your campaign. Set a social media-marketing goal.  What are you trying to accomplish by monitoring your social media presence?  Do you want to find conversations that could help drive traffic to your website?  Increase your (or Read more about SOCIAL MEDIA DATA ANALYSIS[…]

PYTHON SOCIAL MEDIA ARTIFICIAL INTELLIGENCE

Install Python environment, know how to enter expressions in Python and how to save, run, and open files! To work with plots, you will need these Python library packages: matplotlib and numpy. If you’re using Anaconda Python, your system should already have numpy and matplotlib installed. Addition (+), subtraction (-), multiplication (*), division (/), modulo (%) and Read more about PYTHON SOCIAL MEDIA ARTIFICIAL INTELLIGENCE[…]

GOOGLE ADWORDS TRAFFIC SOURCES TRACKING

A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or links featured on blogs, affiliates, Read more about GOOGLE ADWORDS TRAFFIC SOURCES TRACKING[…]