RANKING ON THE FIRST PAGE OF GOOGLE

  • Provide high-quality content on your site.  Use the Search Analytics report to see which queries lead to your pages, and what the click-through rate is for links to your site.
  • Make your site mobile friendly.
  • Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help us understand the purpose of a page and generate useful snippets in our search results. Learn more.
  • Add structured data to enable additional search result features such as stars, event information, or site search boxes, which add to the user experience, making your site more valuable to readers. Read more about structured data or use our tools.

What is a sitemap?

sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

You can use a sitemap to provide Google with metadata about specific types of content on your pages, including video and image content. For example, you can give Google the information about video and image content:

  • A sitemap video entry can specify the video running time, category, and age appropriateness rating.
  • A sitemap image entry can include the image subject matter, type, and license.

Do I need a sitemap?

If your site’s pages are properly linked, our web crawlers can usually discover most of your site. Even so, a sitemap can improve the crawling of your site, particularly if your site meets one of the following criteria:

  • Your site is really large. As a result, it’s more likely Google web crawlers might overlook crawling some of your new or recently updated pages.
  • Your site has a large archive of content pages that are isolated or well not linked to each other. If you site pages do not naturally reference each other, you can list them in a sitemap to ensure that Google does not overlook some of your pages.
  • Your site is new and has few external links to it. Googlebot and other web crawlers crawl the web by following links from one page to another. As a result, Google might not discover your pages if no other sites link to them.
  • Your site uses rich media content, is shown in Google News, or uses other sitemaps-compatible annotations. Google can take additional information from sitemaps into account for search, where appropriate.

Monthly

Search Console dashboard; the dashboard is the simplest way to get a quick health check on your site:

  • Make sure that you aren’t experiencing an increase in errors for your site.
  • Check that you don’t have any unusual dips in your click counts. Note that a weekly rhythm of weekend dips, or dips or spikes over holidays, is normal.

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