CREATE TRUE-VIEW YOUTUBE VIDEO CAMPAIGN

Setup a TrueView video campaign and ad group. TrueView ads and ad groups are created with the “Video” campaign type. Within this campaign type, TrueView video ad formats, CPV, and Target CPA bidding strategies are supported. TrueView video campaigns cannot include text, images, or other video ad formats. To create a TrueView video ad, your videos must be hosted on YouTube. Reporting for TrueView campaigns and ad groups include metrics specific to video ads, including views, view rate, and earned actions, that aren’t available in all AdWords campaign management tools. Ad groups will each be assigned a format (either in-stream or video discovery), and can contain only ads of that same format. If you want to run both in-stream and video discovery formats in the same TrueView video campaign, you will need to create multiple ad groups.

HOW TO CREATE A TRUEVIEW VIDEO CAMPAIGN

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Note: Your video campaigns are located with your other campaign types (if any) from the “All campaigns” drop-down menu. You can also use this drop-down menu to view only your video campaigns by selecting Video campaigns.
  4. Click +CAMPAIGN, and then click Video.
  5. Enter a campaign name.
  6. Choose a campaign subtype:
  7. For “Standard” campaigns, do the following:
    • Next to “Video ad formats” select In-stream or video discovery ads.
    • Enter a budget.
    • Choose the networks you want the video campaign to run on.
    • Choose the locations where you want to target (or exclude) your campaign.
    • Choose the language of your customers.
  8. (Optional) Choose the devices you want to show your ads on. You can target particular operating systems, device models, and carriers. By default, your ads will show on all eligible devices.
  9. (Optional) Edit your campaign’s advanced settings.
  10. Click Save and continue.
  11. Enter an ad group name.
  12. Next to “Your YouTube video,” choose a YouTube video.
  13. Next to “Video ad format” choose either In-stream ad or Video discovery ad. Enter the required information.
  14. Set a bid amount.
  15. Edit the targeting methods you want to use for your ads. By default, your ads will show to all viewers.
  16. Click Save ad group.

How to create an ad group

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab to select the campaign to which you want to add a new ad group.
  3. Note: Your video campaigns are located with your other campaign types (if any) from the “All campaigns” drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.
  4. Click the Ad groups tab, and then click the +AD GROUP button.
  5. Enter an ad group name.
  6. Next to “Your YouTube video,” choose a YouTube video.
  7. Next to “Video ad format” choose either In-stream ad or Video discovery ad.
  8. Note: An ad group can contain only one ad format.
  9. Enter the required information to create your ad. Note: You can always save your ad group without creating an ad.
  10. Set a bid amount.
  11. Edit the targeting methods you want to use for your ads. By default, your ads will show to all viewers.
  12. Click Save ad group.

 

In-stream and video discovery

Benefits

Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown. You can also run videos longer than 30 seconds, so you can experiment with different formats. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action. TrueView ads can appear on both YouTube and other publisher sites in the Display Network for desktop computers and high-end mobile devices. Note that video content for TrueView ads must be hosted on YouTube.

TrueView in-stream ads:

Use this format when you have video content you’d like to promote before other videos on YouTube and across the Google Display Network. Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. TrueView in-stream video ads can appear on YouTube watch pages and on videos on partner sites and apps in the Display Network. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

TrueView video discovery ads:

Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page. Ads can appear on YouTube search results, alongside related YouTube videos, on the YouTube homepage, as an overlay on a YouTube watch page, and on video partner sites and apps across the Display Network. You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.

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