Monthly Archives: March 2017

SEARCH TIPS USING THE GOOGLE SCHOLAR RESEARCH TOOL

Teaching students to ‘search smart’ ensures that they: save time, become critical thinkers, can access information easily, and understand how to narrow search results. It is possible to narrow search results to return results based on the following file type(s): Adobe Acrobat (.pdf), Microsoft Excel (.xls), Microsoft PowerPoint (.ppt). When evaluating the validity of a website? Ask yourself what opinions or ideas are missing, Consider who published the information, and Look at the domain extension for the site. As well as being a place to type in URLs from websites, the Omnibox also: Gives definitions of words and Works as a calculator. Acts as a timer for tasks. You should sign into Chrome on your personal computer, phone, and personal tablet. A digitally literate person must be able to find, evaluate, use, and communicate information digitally. Google Search and Google Scholar can help facilitate and enhance digital literacy.

Empowering students to search, browse, and explore effectively may have the following benefit(s) in your classroom will allow students to be able to find answers to their questions quickly and understand ways they can seek assistance beyond their teacher. Allow students to choose what they want to learn. Google Scholar and The Research Tool are tools that you would recommend for the academic term paper. To develop independent learners, the teacher must not be the first place a student looks to for answers. The Google Scholar Research tool is available in Google Drawings and Slides.

Get the most out of Google Scholar with some helpful tips on searches, email alerts, citation export, and find recent reports. Your search results are normally sorted by relevance, not by date. To find newer articles, try the following options in the left sidebar: “Since Year” shows only recently published papers, sorted by relevance.” Sort by date” to show just the new additions, sorted by date. Click the envelope icon to have new results periodically delivered by email. With Google Scholar library, you can save articles right from the search page, organize them by topic, and use the power of Scholar search to quickly find things. You can cite articles, get related articles, format citations, get links to your university’s subscriptions, and more.  Set up your Google Scholar library for a personal collection of articles.

Abstracts are freely available for most of the articles. Alas, reading the entire article may require a subscription. Here’re a few things to try. Use library link, e.g., “FindIt@Harvard”, to the right of the search result. click a link labeled [PDF] to the right of the search result. “All versions” under the search result and check out the alternative sources. Use “related articles” or “cited by” under the search result to explore similar articles. If you’re affiliated with a university, but don’t see links such as “FindIt@Harvard”, please check with your local library about the best way to access their online subscriptions.

  1. Getting better answers: If you’re new to the subject, it may be helpful to pick up the terminology from secondary sources. E.g., a Wikipedia article for “overweight” might suggest a Scholar search for “pediatric hyperalimentation”. Referenced works are often more general in nature. Similarly, if the search results are too basic for you, click “Cited by” to see newer papers that referenced them. These newer papers will often be more specific. Click “Related articles” or “Cited by” to see closely related work, or search for author’s name and see what else they have written.
  2. See suggested content: Open a document in Google Docs. At the bottom right, click Explore. You might see images or information you can use to help finish your work.
    • Topics: See search results for topics related to your document, click the title.
    • Images: Click the image to preview it and use an image by clicking insert.
    • Related research: You’ll see research related to what’s in your document. To add a quote, hover over the text and click Insert.
    • Citations: To add a citation from the web, hover over the search result and click Cite as a footnote. To set the citation style as MLA, APA, or Chicago, click More.

You can select from a range of different citation formats in the Research tool including APA, Chicago, and MLA. It’s possible to both insert a link to a resource and cite web results using the Research tool. The Research tool makes it easy to filter image results based on usage rights. Articles “with all the words” and articles “with terms in the title.” Using the Google Scholar search results, students can save searches to their library, use quick searches for any article can be done by related articles or cited articles, and or click on an author’s name to find search results by an author.

Dan Pink defines the three keys to being motivated in what you are doing as mastery, autonomy, and purpose. Independent learners experience all of these as they seek out lines of inquiry and master associated content. To see how others are accomplishing this, check out 20-Time in Education or Genius Hour Resources. Creating a classroom filled with independent learners gives the benefits of students feeling connected to what they are learning and feeling empowered to find answers to their questions.  YouTube is a fantastic resource to utilize in education as it allows users to curate information and seek answers. Empowering students to search, browse, and explore effectively may have the following benefit(s) in your classroom. Students will be able to find answers to their questions quickly. Students will understand ways they can seek assistance beyond their teachers allow students to choose what they want to learn.

DESIGN PROFESSIONAL LEARNING DEVELOPMENT

As you design professional learning for a school or organization, it is crucial to conduct conversations with leaders and teachers to align your training vision with the organizational vision. Professional development takes on many forms— from passive listening by the participants to self-directed learning with little to no structure. Gathering data about your audience is a crucial step in designing training that supports all learners. It helps them achieve a higher level of understanding. This data can then serve as a guide as you support teachers in defining their learning goals with G Suite for Education.

Important details to uncover during your conversations with leaders and teachers should include previous professional development, experience and skill sets of the training participants, and which G Suite for Education features is available.

  1. Understand how learners receive professional development: To provide relevant content to your audience, contact the leadership or a few teachers in your organization via Gmail and request a brief history of professional development that has occurred both on and off-site. Format, subject matter, and time, including feedback from the learners regarding previous training, will supply a snapshot of the learners’ previous experience. Gmail Help Center
  2. Determine learners’ knowledge and current skill sets: Ask questions to your audience. Create a short Google Form with rated or scaled questions to assess the learner’s self-reported skills and knowledge. In addition, you may find the Training for G Suite Chrome extension and Marketplace App can be helpful tools for your learners both before and after your training. Google Forms Help CenterTraining for G Suite
  3. Determine availability of G Suite for Education Apps and devices: Gather a list of the G Suite and tools the audience uses or has access to. This way you can focus on the products available to your learners. You may be able to discover usage history through the Admin console. Alternatively, request this information from the organization’s leadership. Finally, confirm that audience will have necessary tools and devices during the training session and ensure that sufficient wireless access is available. Apps Usage Activity Report Help Center

Apps Usage Activity Report Help Center

Start with research on the learners. One of your first priorities should be communication with leadership on the 3-year vision plan to understand the desired outcomes for the organization. Some options for support include:

  • Schedule in-person meetings or a Hangout with Google Calendar, and utilize Gmail to maintain the conversation.
  • Engage leadership in dialogue to discuss teacher needs based on previous professional development and learning, student population, available technology tools and devices, and the teachers’ current skills with G Suite for Education.
  • Create a short survey with Google Forms to collect data on teachers and gather quick responses. You can analyze these using graphs in the “Summary of Responses” report.
  • Request reports on teachers’ usage from the Admin panel, or review Training for G Suite activity.

Based on this information, determine the most appropriate professional development format while including plans for continuous training that will support learner’s needs. When aligning professional development to an organization’s vision, which elements should you consider? Existing knowledge and skill sets of the audience, Content, and topics, AND Goals and targeted learning.  How might you assess the learners’ skills, knowledge, and resources available in the organization? Review Training for G Suite activities and reports, Share a short survey with Google Forms, and Request Admin console reports. What should you assess when determining professional development needs? Wireless access and participant devices, Teacher feedback on previous training.

In-Person Training

When training teachers in person you are there to guide learning in real time. You may choose to train in large or small group sessions, through individual coaching by working with one teacher for a longer period of time, or with model lessons you deliver in classrooms so the teachers may experience a concept with students for immediate applicability.

Let teachers learn wherever they are. First, synchronous professional development requires all participants to have access to the Internet at the scheduled time and date, and a Google+ account to participate in a Google Hangout. You can conduct your training online by sharing your screen, engaging in dialogue about the content, and opening a chat window so teachers may jot down questions that you (or the group) may answer during the training. Google Hangouts on Air is good for both synchronous and asynchronous learning. This not only allows you to conduct your training online but Google Hangouts on Air publishes your training live and archives it on YouTube. This is a great option for people who are unable to attend the live training. However, your participants should be aware that during a Google Hangouts on Air they are being recorded. Aim to suit the variety of learners while still delivering your training within the time frame you have available. You might implement:

  • One-on-one personalized support meetings.
  • After hours sessions.
  • In-class model lessons.
  • Non-evaluative feedback for reflective growth.

When training teachers online you are available synchronously (example: live in a Google Hangout) or asynchronously (example: a video on YouTube with a link to read an article) so the audience can learn anytime and anywhere.

Blended Learning

Blended learning is an option that allows you to curate a repository of resources housed online while also having face-to-face meetings. This allows the audience to determine the pace and timing of their learning supplemented by in-person support. Online and blended learning offer an alternative to in-person training on busy schedules. Using Google Hangouts or YouTube Live Events to connect with your audience at a convenient time provides you and your teachers flexibility to learn. You may also consider using Google+ communities and Google Groups as a means to support teachers in professional development and growth. If you choose to create your own series of videos for online or blended learning, be sure to utilize the features available in the YouTube Video Editor, such as adding cards or annotations. This may also serve as an additional learning resource after in-person professional development. Teachers will appreciate an opportunity to review the content of your training before attending in-person professional development. With Google Classroom, you can make the session’s material and goals accessible in order to provide teachers the ability to access and review when it is most convenient for their schedules. For example, you can create an assignment that lists the resources you will use in the training session, as well as options for further learning. You could also create a question that tests understanding of the content, or you even open the Stream for group chat and discussion.

  • Large Group Training: Often, training occurs after school with many teachers in attendance. One method involves differentiating the agenda so that learners with various skill sets can move through the content at an appropriate pace. Encourage the audience to break into groups for discussion about the content, design activities that are hands-on, and solicit feedback and questions throughout the training to ensure the audience is engaged with the material.
  • Small Group Training: Working with small groups of teachers offers you an opportunity to become much more familiar with your audience and personalize the learning. Opening a conversation about the teachers’ students, specific learning goals, and a focused look at immediate issues can easily be addressed in this professional development format. The teachers may be willing to ask more questions, due in part to your ability to address individual needs.
  • Modeling Lessons in the Classroom: This form of professional development involves teacher-to-teacher observation; it is not for formal leadership evaluation or employment records, but for observing an experienced trainer provide a lesson to a group of students. You can showcase specific skills, behavior management techniques, and technology integration. For the classroom teacher, it should be a chance to witness how to effectively use technology with students; this gives the teacher an opportunity to note the elements of the lesson that worked and how it can be replicated. As the Trainer, you should ask for feedback on the lesson with reflective questions, such as “How might you use this lesson format on your next unit?”

One of the most effective forms of on-going professional development is the coaching model. In this model, you train teachers in a one-to-one setting allowing you to fully personalize and address the needs of the teachers by helping teachers define their own goals. From assisting with gaining technology skills, to devising lesson plans, to holding a conversation about successes and failures in the classroom, your coaching and training provide fully relevant and immediately applicable support to teachers. In this model, you can use the gradual release of responsibility method by going from modeling lessons for the teacher to providing feedback based on your observations of the teacher implementing new tools and strategies.

When introducing a topic like Google Forms in the classroom, I prefer to use whole group training. First, I get teachers started on the basics, like creating questions or identifying features they’ll need for students to use in the classroom. I usually talk about the topic for less than five minutes, then allow the audience time for self-directed learning activities so they can have a hands-on experience. I walk around the room to answer questions and get the audience to collaborate with each other about using Google Forms in their classrooms. As an instructional coach, training on new devices without knowing how to use them with students makes my teachers unhappy. So, I schedule a time with each teacher to teach a lesson using the new devices. I discuss the curriculum and topic I will be covering on that day, and I work with the teacher to ensure the learning objectives are met for the students. This way, the teachers see the devices being used with students, and the students get a chance to experience the devices and ask questions about them while I’m in the classroom.

Which method of professional development allows teachers to access recorded materials both synchronously and asynchronously? Blended and YouTube Live Events. Google Classroom could be used for in-person, online, and blended professional development. What are some of the professional development models you might use for a training? Lecture, Coaching, and Observation. In-person professional development takes on many forms. Which of the following does NOT encompass an in-person training? Google Group chat.

GOOGLE ADWORDS CAMPAIGN TYPES AND SUBTYPES

With AdWords, you can choose different campaign types to help you achieve your business goals. Once you have decided on a type, you can choose a more specific subtype. Check out the benefits of each below. Campaign type determines factors such as where your ads can show to customers on Google’s advertising networks.

  1. Search Network: your ads can appear throughout the Google Search Network’s sites. AdWords uses keywords to display your ads when people search for related terms. This campaign type is useful for advertisers who want to connect with customers at the very moment they’re searching for related products or services.  You can target you ads based on the following:
    • Keywords are words or phrases that are relevant to your product or service.
    • Location and language: Location targeting can help focus your advertising on the areas where you’ll find the right prospective customers, and restrict it in areas where you won’t. Restrict your ads to a country, individual region, a specific city, or a radius around a location. Language targeting shows your ads to customers who speak a particular language, based on  Google interface language settings.
    • Device Targeting on the search network: Show your ads to the right people across all devices, based on their specific location, time of day, and device type.
    • Audience targeting on the search network: Show your ads to people who have previously visited your site by using remarketing lists for search ads (RLSA). You can also target based on household income.
  2. Display Network only campaign: ads can appear throughout the Google Display Network. This campaign type works by matching your ads to related websites and other placements, like YouTube and mobile apps. This campaign type is useful for advertisers who want to generate awareness of their business and target audiences with specific interests. Targeting Your Ads to appear on the Display Network includes:
    1. Audience targeting is based on ‘Who’ your audience is and therefore allows you to reach specific groups of people.
      1. Audiences: Depending on your advertising goals, you can choose the audience that best matches your prospective customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale.
      2. Interest categories: Show ads to people with specific interests, regardless of whether or not your ad correlates with the particular topic of the page they’re currently on, or the app they’re using.
      3. Remarketing: Reach people who’ve previously visited your website while they visit other sites on the Display Network.
      4. Demographics: Reach people based on age, gender, and parental-status demographic groups that you choose.
    2. Contextual targeting is based on ‘Where’ your audience is and will match your ads to sites or pages (also known as automatic placements) based on the keywords or topics you’ve chosen. Here’s how:
      1. Keywords: Choose words or phrases related to your product or service so Google can automatically target your ads to websites that your customers visit on the Display Network. When your keyword matches a webpage’s concepts or central theme, your ad is eligible to appear on that webpage.
      2. Topics: Similar to keywords, place your ads on website pages about the topics that you choose. Instead of developing a list of keywords, you choose categories of information.
      3. Managed placements: Choose where you’d like your ads to appear based on websites your customers visit on the Display Network. Google will only look at chosen sites (managed placements) when searching for relevant places to display your ads.
    3. Location and language targeting – Just like the Search Network, you can choose language and geographic locations such as a country, region, or city where your customers are located.
    4. Device targeting – Just like the Search Network, show your ads to the right people across all devices, based on their specific location, time of day, and device type.
  3. Search Network with Display Select: show your ads on the search results page of the Google Search Network and relevant placements on the Display Network. With this option, your budget is shared across both networks. This type allows you to reach people in more places who are seeking services like yours, Google Search or on a relevant website.

Campaign subtype determines which options are available, such as the types of ads you can design.

  1. Standard subtype campaigns: use basic location and language targeting, bidding and budget settings, and common ad extensions. Standard is recommended.
  2. All features campaign subtype: ad scheduling, location, and ad delivery methods. For example, you could schedule your ads to show only when your store is open. All features is recommended for more experienced advertisers. Use Display ads for promoting new blogs. You can learn more About AdWords campaign types here.

Adwords components

  • Account – associated with a unique email address, password, and billing information.
  • Campaign – has its own budget and settings that determine where your ads appear.
  • Ad group – a set of similar ads as well as keywords, (the words and phrases that trigger your ads to show up). Click here to better understand how to target your ads.

Help Customers Find you by thinking like a customer, organizing by theme, knowing when to use specific vs general keywords, using negative keywords, and using the keyword planner or display planner.

 

HOW TO USE GOOGLE ANALYTICS FOR YOUR DIGITAL MARKETING WEBSITE DEVELOPMENT

Develop technical design: Strategy for data integration, Static vs. dynamic screens, Transaction flow design, Quality assurance testing plan, Security + stability, Technical specifications, Review design prototype and test, BLOG TOPICS AND TAGS

7. Finalize development: Production of screen graphics, Development of HTML Templates, Content Freeze, Insert content into screens, Approval of beta site, and test beta site for quality. Check navigation: Is there a clear content hierarchy and organization? Is the site structure intuitive and user-friendly? Design and layout: Perform a HTML validation test via a CSS validator like validator.w3org. Assess the overall design and layout.  Does it meet your expectations?Performance: Do your pages load quickly?  Run a test with a tool like Yslow or developer.yahoo.com/yslow. User test of beta site

IT QUESTIONS

  • Query string parameters
  • Server redirects
  • Flash and AJAX events – We need to add Event Tracking
  • Multiple subdomains
  • Responsive Web Design?

II. ACCOUNT SETUP

Global Social Media Marketing Ios HO – mobile app data; Use SDK

  • Master View
  • Test View
  • Unfiltered View – To ensure you can always access the original data.
  • Tablet Only
  • Smartphone Only

Global Social Media Marketing Android HO- mobile app data

  • Master View
  • Test View
  • Unfiltered View
  • Tablet Only
  • Smartphone Only

Global Social Media Marketing – Website Data

  • Master View

Test View

  • Unfiltered View

Google Analytics Hierarchy: Account > Property > View.

III. MEASUREMENT PLANNING

Create Advanced filters, Cross-domain tracking, Event tracking, and Custom Dimensions.

  1. Document Business Objectives: Get App Downloads and Make Sales
  2. Identify strategies and tactics:
    1. E-commerce – Selling pro accounts, pro hire accounts, supplier accounts, supplier pro hire accounts
    2. Lead Generation – Collecting new homeowners, suppliers, and stores
    3. Content Publisher – Engagement & Frequent Visitation from social shares, blog recency/frequency
    4. Online information – Help customers information
    5. Branding – Awareness, Engagement, & Loyalty
  3. Choose KPIs: HomeOwner App Downloads, Pro App Downloads, Website Visits, Revenue Generated, Leads Generated, Blog Recency/Frequency
  4. Choose segments: Marketing channel, new vs. returning, Geography
  5. Choose targets

IV. IMPLEMENTATION PLAN

  1. Standard dimensions -> basic page tag & metrics
  2. Business outcomes -> goals & e-commerce
  3. Clean, Accurate Data -> filters & settings
  4. Marketing channels -> Campaign tracking & Adwords linking
  5. Simplified Reporting -> Custom reports & dashboards

V. TRACKING

Google Url Builder: Mediums include Organic, CPC, Social, Email, and Referral.

VI. SETUP GOALS

  • Destination: thanks.html
  • Duration: 5 minutes or more
  • Pages/Screens per visit: 3 pages
  • Event: Played a video, downloaded app, contact sales

VII. SAVE FILTERS

Filter by lowercase filter and internal IP employee addresses

VII. ADWORDS

Auto Tagging automatically imports:

  • Campaign
  • Medium
  • Source
  • Ad content
  • Keyword
  • Keyword match type
  • Ad placement domain

IX. REPORTING

  • Reporting interface
  • Change the date range –Date range comparison to compare two date ranges in a report.
  • Graph data
  • Plot data
  • Filter and sort data
  • Adjust which metrics appear in your reports
  • The Users metric measures users that had at least 1 session on your site in a date range.
  • Bounce Rate – % of visits when user lands on your website +  exited without interactions
  • Dimension – An attribute of a data set that can be organized for better analysis.
  • Metric – numbers in a data set often paired with dimensions.
  • Secondary dimension – An additional dimension you add to a report for specific analysis.
  • Browser & OS report – identify potential browser issues with your website traffic.
  • Devices report – under “Mobile” discover if users viewing your website on mobile
  • Multi-channel funnel reports – attribution modeling
  • Cohort Analysis report – Group an audience based on their acquisition date and then compare behavior metrics over a series of weeks.

X. TODO

  1. Admin and enable demographic reporting enabled
  2. Internal search tracking setup for all website data views
  3. Build a spreadsheet with links
  4. Exit pages – for where people are leaving
  5. All Traffic report – understand which traffic sources result in the most conversions
  6. The Multi-channel Funnel report  How certain channels and campaigns assist other channels and eventually drive conversions.
  7. Using segmentation, in conjunction with the Audience report, you can help develop profiles of which customers convert and which do not, so you can better understand their behavior and adjust your marketing accordingly.
  8. The Product List Performance report – which on-site selling tools work best.
  9. The Product Performance report – which products are frequently viewed, added to the shopping cart, and whether they’re eventually purchased.
  10. The Shopping Behavior report – how customers progress through the various shopping stages on your site.
  11. Checkout Behavior Analysis report – where you’re losing customers in the checkout process.
  12. Event tracking report
  13. High Bounce Rate Pages
  14. Demographics and Interests Reports– Enable User permissions on the view to see data
  15. Content Drilldown report – particular sections of your website content performed
  16. Goal types – include Destination, Duration, Pages/Screens per session, and Event.
  17. Landing Pages report – lists the pages of your website where users first arrived 
  18. Admin -> property -> Adword linking
  19. Adwords account id; view link accounts
  20. AUTO TAGGING OF ADWORDS TO
  21. ACQUISITION – ADWORDS CAMPAIGNS
  22. SECONDARY DIMENSION AD SLOT.
  23. Add the Analytics tracking code to each page of your site: Google Analytics can collect behavioral data from E-commerce platforms, Mobile Applications, and Online point-of-sales systems. “Admin” tab > “Tracking Info” > “Tracking Code.”
  24. Create segments for pages to events
  25. Enable remarketing: Go to admin click on Tracking info -> data collection; admin audience, audience definitions, audiences

Use filters to exclude data from a view, include data in a view and modify which data appears in your reports. Google Analytics filters data in the order in which the filters are set. Add custom dimensions. Admin, property, custom definitions, custom dimension, Event tracking for user experience. Query parameters = keywords. Strip query parameters out of URL.

XI. ENABLE DYNAMIC MARKETING

Click audience definitions, dynamic attributes. Use The Measurement Protocol to send data to Google Analytics from a web-connected device like a point-of-sale system. Custom Dimensions can be used as secondary dimensions in Standard reports or ss primary dimensions in Custom Reports. To collect the number of comments users posted to a web page on your site you can create a custom metric. An event hit for reporting is Category, Action, Label, Value. You can apply a Custom Dimension to data you collected before you created the dimension and made it active. Create Custom Report? You’ve applied a filter that filters out all of your data —-You have included dimensions and metrics of different scopes. View a static, sortable table that displays rows of data in a Custom report by creating a Flat Table. Custom Reports in Google Analytics let you do which of the following? Use multiple dimensions together in the same report, create a report with Custom Metrics, and use a Custom Dimension as a primary dimension.

XII. ACTIVE USERS REPORT

Google Analytics would credits conversions prior to the final interaction with an assisted conversion. Multi-channel Funnel reports can credit conversions across website referrals, paid and organic search, and custom campaigns. In Multi-channel Funnel reports, conversions and e-commerce transactions are attributed to the last campaign, search, or ad that referred the user. Behavior flow report – a visual representation of which pages users entered your website on, use the To see which pages on your site get the most traffic and highest engagement, view the All Pages Report. Use the Referral Report to look at working with other websites to send traffic to your pages. Google Analytics allow you to compare at once 4 segments. “Remarketing” is when you show users targeted ads to bring them back to your website and encourage a conversion. Which of these are remarketing audiences that you can define: Users who visited a specific page on your website, users who played a video on your website, and users who speak a particular language. Predefined Segment and Custom Segment imported to define a remarketing audience? To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to? The Google Merchant Center. To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area? Custom Dimension. Ecommerce Analytics and Model Comparison Tool. In our attribution model, what works best for brand awareness vs. closer. To use the Product List Performance and Shopping Behavior Analysis reports, you must first implement Enhanced E-commerce on your website.

XIII. DYNAMIC REPORTING: Users who viewed product detail pages, users who sign up to your email newsletter, and users who abandoned their shopping carts are people you want to target with Dynamic Remarketing. Put in a  user-defined variable that records conversion amount in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag. Set up Dynamic Remarketing in Tag Manager by enabling data collection for Advertising Features in Analytics account admin settings. AdWords uses Dynamic attributes to generate dynamic ads based on a user’s past interactions with website products and services.  The Google Analytics Help Center can provide a list of business-vertical attributes for Dynamic Remarketing. For Dynamic Remarketing, a Data Layer variable needs to be set up in Tag Manager to collect information in the data layer. Use the Event track data layer to collect when a user adds a product to their shopping cart without refreshing the page. To set your tag to fire on a particular page, what set your trigger variable to be set to  Page URL.