Social media training is quickly becoming mandatory for an ever-growing range of companies, far surpassing the first wave of IT firms that rolled it out two years ago, like Dell, Intel and IBM. While it began as an added ‘bonus’ in the arsenal of the marketing spokesperson, now companies ranging from Unisys, PepsiCo, Adidas, HP and Sprint are making social not only part of the company’s core training curriculum, but also a key element in their recruiting message, stressing the employee benefit of receiving social media literacy training. Because everyone attending these social media courses belongs to the same company it means that each session can be tailored to the company needs – not generic content that may not be applicable to your business. Google for Education Directory: This means that schools and organizations can find you and seek you out to deliver training!
Companies need a social media literacy program, which offers a certification so that employees can share their progress and practices both on their employee directory as well as on LinkedIn, Facebook and even their Twitter profile. Companies like Unisys, Sprint and HP are creating social media training programs to avoid these types of social media crises, but also, just as importantly, to show employees how using social media can be a valuable business tool which can increase performance and productivity.
offering social media training creates a team of advocates who are equipped to represent their employer online. This empowers employees to not only share news about your company but also feel confident they know how to do this in a safe and responsible manner while building their personal brand. Sprint employees who complete for the Sprint Social Media Ninjas program (thus far, 2,400 volunteers have done so) complete a two-hour workshop to receive their Ninja certificate, but the training doesn’t end there. They then become part of a community that is continuously engaged in discussion about how best to use social media to advocate for the company. What’s next? Sprint is working to develop an online version of this training and offer it within Sprint University of Excellence.
Companies must consider how gamification – the addition of game-like mechanics – can be used to engage, recognize, and reward the achievements of those who complete – and then use – their social media training. Badgeville and BunchBall are two examples of firms that help companies achieve that end by applying gamification to learning & development. Badgeville’s client Deloitte, profiled in my post on Gamification earlier this year, believes the ability to have employees sharing their badges on LinkedIn and in their company directory is a huge motivator to engagement and a personal brand builder for them as well. Alex Flagg, Social Media & Digital Content Lead at HP, believes the success of HP’s social media training is owed in large part to its use of gamification.“The addictive nature of gamification, with badges, points, a leaderboard and ways to share all of this inside and outside the company, is highly motivating and quite honestly needed
Module One: Getting Started
Module Two: What is Social Media?
Social Media Networks
Social Media Tools
Module Three: Defining Your Social Media Policy (I)
Decide on a consistent color scheme that you will use throughout the resource you create. Stick to two or three dominant colors. Use contrasting colors (dark text on a light background or light text on a dark background). If applicable, credit resources referenced and give attribution to others’ creative works (e.g. images, etc.). Let your audience know if your work is copyright-protected. Consider using a Creative Commons license for your work. Don’t forget to Include your contact information. For more tips, read this article: 20 World-Class Presentation Experts Share Their Top Tips.
When using Google Slides, do not overwhelm the audience with too much information at once. Limit content to one idea per slide. Make sure that pictures are not competing with text. Adhere to Google for Education’s brand guidelines.Be succinct and to the point. Less is more, Use contrasting colors (dark text on a light background or light text on a dark background). Don’t let the image compete with the text. In Google Docs, be sure to create a unique header that captures your personality. Use horizontal lines to break up sections. Use a Table of Contents to organize your ideas. Adhere to Google for Education’s brand guidelines. For Google Drawings, choose a captivating background image. Using the hyperlink feature in Drawings, add links to other resources on top of your background image. Less is more and Adhere to Google for Education’s brand guidelines.
For videos, If you will appear in the video, make sure you are looking directly at the camera when speaking and check that your background is free of distractions. Choose a quiet location to record your video and use a microphone. Speak clearly, enunciate carefully, and vary your cadence. Use YouTube Live Events and YouTube Editor to produce your video. There are also screencasting apps that can be used to create videos such as Screencastify. In google docs, you can help organize different ideas on a Doc? Inserting a horizontal line.
Think of a few techniques that can make a presentation successful and engaging. Professional public speaking skills should use advanced Slides. In this video, Drea and Jimmy utilize making eye contact with the viewers by facing the audience, exuding positive energy and animation, smiling at the audience, speaking with varying cadences and good pacing, projecting voices for good volume, and standing with straight postures and using hand gestures. You have great ideas to share. Deliver your training with confidence and clarity.Make sure your audience really listens to your message. Below are some additional resources on presentation skills that you might find helpful.
Be an active listener ”Improving your Listening Skills with Active Listening. Document learning objectives and summarize key takeaways from each training session. Another effective way for the audience to capture their learning experience is by having them crowdsource the information on a Google Doc. By having multiple individuals take notes in one file, someone may record an idea that another person has missed.
Public Speaking skills include making eye-contact with the audience, Show that you are listening with nods and smiles, paraphrase what you heard and ask questions, wait until the other person has finished speaking before you start to think of a response. Exuding positive energy and animation, Speaking with varying cadences and good pacing, and Projecting your voice. Active listening includes that you show that you are listening with nods and smiles. Paraphrase what you heard and ask questions, and maintain eye contact. During the training, it’s important to stay attuned to your learners and to keep the channels of communication open. Use Google Docs as trainers during the session to help summarize the learning. Some people retain more of what they learn when they are actively involved in the learning process.
Gathering formative feedback enables you to set new training goals, iterate on your training plans, monitor whether your training is meeting your organization’s goals, teachers’ goals, and your personal goals as a trainer. With this information, you can make adjustments to your training goals and provide insights into your community’s progress toward their transformation. You can gather feedback both during and after your training session using observational feedback, verbal feedback, and digital feedback. By observing your audience, having conversations with teachers, and utilizing technology tools to collect feedback you can become a more effective trainer.
Observational Feedback: observing your audience during the training session. Your task is to determine if these teachers are implementing what they have learned from you into their practice. The external trainer should have follow-up visits as part of the training plan.
Verbal Feedback: Have ongoing conversations with your audience both during and after your training session. This will allow you to grow as a trainer, but it also helps you to build stronger trainer–teacher relationships. YouTube is an effective place to showcase classroom demos and real-time examples from classroom Communication, Collaboration, Planning, and Responsiveness before, during, and after a training session set up a strong feedback loop: When using Google Forms to design surveys, be sure to include both open and closed-ended questions.
Digital Feedback: Track and monitor your training effectiveness in a way that is easily shared with others.
Google Slides Q&A is an excellent opportunity to gather feedback during your session. When you open a Q&A session on your Google Slides, your audience can ask questions and vote on which ones they wish to have answered. These questions give you immediate feedback about whether your training session is meeting learner goals. After the training session, you can go back and review Q&A history so you can make adjustments to future training sessions and training goals.
Google Classroom: Create a Question by posting a question for teachers to respond to, you can gather valuable information about whether teachers are understanding your training, allowing you to either slow down or speed up the rate of your training. Ask teachers how they might use what they learned in the session to impact their classroom. When they respond, you can then contact each teacher at a later date to help them continue their learning and progress toward new learning goals.
Google Form as an exit ticket: Help you to understand what your audience has learned and maintain an ongoing record of the training I give because the responses are tracked on one Google Sheet. I keep the Form simple by only asking for the teacher’s name, date, the name of the session, and one “paragraph response.” For each training session, the question I add for the paragraph response may change. (For example, after a training session about Google Classroom, I might ask the group to reflect on how Google Classroom may help transform the way they give feedback throughout the writing process.) After the session, I use the responses to evaluate how well the training went and gather ideas for future training sessions.
Google Form: Use a pre-session survey with “scale” question types. How confident do you feel creating Google Slide presentations?” Use a scale of 1-5, starting with “not confident” to “very confident.” Quantitative data from the two surveys, comparing confidence levels before and after training sessions, provides meaningful information to share with my school leader, showing progress toward training goals. Give the option of anonymous surveys when filling out post-session surveys. I explain that the surveys help me to become a better trainer and that I value their honest opinions from the post-session survey.
Use Google Drawings to design interactive mind maps to review your post-session survey. Google Drawings are great to create interactive mind maps that significantly impact student learning. Gathering feedback should be continuous happening during the training session and after. You can gather feedback by opening up Slides Q&A during your training session, create a question in Google Classroom for teachers to respond to, utilize Google Certified Educator exams in the Training Center, and design a Google Form post-session survey or exit ticket. It’s important to evaluate training because yYou need to know when to make adjustments to the training plan.
It’s helpful to think about feedback as “information about how we are doing in our efforts to reach a goal.”1 In Grant Wiggins’ article, Seven Keys to Effective Feedback, he proposes that feedback should be Goal-referenced, actionable, timely, and ongoing. You can use feedback to target successes and growth points for your teachers which help them grow as professionals and lifelong learners.1 Start the feedback loop by designing sessions that have clear goals. Once goals are set, it’s simpler to tie all the work back to the objectives and help the learners see their progress toward these goals.
This lesson will review skills associated with the process of providing effective feedback: methods to set up feedback in real time. In leveraging the ISTE Standards for Coaches, you will start to shape a collection of best practices for feedback and understand your role in the process. The value of images and videos outweigh written text. Work with the teachers to build comfort around capturing lessons through video. Let them know about the ways you can upload private and unsearchable videos to YouTube. Videos allow you to gather real-time examples of lessons in action to then watch with the teacher when he is finished teaching. By uploading the videos to your school or professional YouTube channel, teachers can watch the videos at their own pace. Develop a strong understanding of seamless technology integration. Model strong pedagogy and research-based approaches in real-time with Google tools. You can enhance your skills as a trainer by gathering formative data and analyzing data to build next steps in the classroom.
Use digital tools to collect data to play interactive, instructional games with Kahoot. Socrative Student provides live results for interactive assessments and tasks. Plickers offers a low-tech option for capturing live results from the audience. Interactive data after you can collect includes a Download Kahoot Results for tracking student responses. Learn how to act on live student responses with the Go Formative Community, and you can keep your eye on progress over time with Plickers Scoresheet. Gathering formative Data helps the instructor redirect lessons and better meet the needs of the students. Referencing data helps you redirect your training in real-time which models flexibility. Research shows that feedback is most beneficial when given in a timely fashion and by someone who can identify observed or measured facts rather than opinions.
Frame 1 (8 seconds): Google looks for people with passion and drives to use technology to make the world a better place. “Googliness” is defined by Google as a mash-up of passion and drive that’s hard to define but easy to spot.
Frame 2 (8 seconds): 26,000 Googlers worldwide use computer science as a tool to do things today. I want to connect more learners to the world with Google products.
Frame 3 (10 seconds): The opportunity to be added to the Google Group of 2000 Certified Trainers globally where I can ask questions, share resources, and collaborate is a powerful professional growth opportunity for me. Exclusive access to new Google product launches and a G Suite for Education domain to use during training will also allow me to present training workshops to share with the world.
Frame 4 (8 seconds): So what makes me Googley? I’ve taken time to learn, pass Google certification exams, and improve my training skills to grow. I’m a networker with 14,000 online connections who want the ability as a Google Trainer to work in a variety of environments. Finally, I possess real-world training experience during my time as an English educator and Private English tutor in Recuerdos del Cole Xove Spain Album, Author for socialmediaonlineclasses.com, a Tourico Holidays Travel Academy Instructor, and digital marketing blogger of Global Social Media Marketing.
Google Training Lessons
Today I am going to show you how to use Google photos to share on your Google+ profile. Google+ allowed my students in Spain to discover the amazing things we did together on field trips CEIP Plurilingüe Pedro Caselles Rollán de Xove Excursion 1 is an example of our trip to the aquarium in A Coruna. Using Google Picasa and a DSLR camera I captured memories so my students could explore their interests, join communities of people around topics related to our field trip, and view my Google+ profile with the photo albums to comment on or share the locations of places we visited. Google’s Auto Awesome personal storytelling features inside G+ also allowed me to create Google Stories that weaved together photos, videos, maps, and time-stamps into a ready-made travelogue.
If you want to share your photos on Google+ you can do it by creating a photo album. Open Google Chrome and type in photos.google.com in the address bar and press enter. Login to your Gmail account. Begin by clicking on albums. Click on the new album. Select a photo you would like to upload and click create. Then give your album a title. From there, you can click the icon in the upper right-hand corner to add another photo. Click done. Once you have all the pictures you want in your album, click the check mark in the upper left-hand corner. Then press share and click on Google+. Continue to Google+ and then give a name of Google+ post with your album using hashtags so people can find your post in search with relevant keywords. Once you have finished, click post. Now type in plus.google.com in your address bar and press enters to go to your profile to see your beautiful album you have shared on Google+. Once you have the photos you want on your album, click on the share icon and then on the Google+ icon. Type in the text of your post and try to use relevant #hashtags so people can find your posts that interested in topics similar to yours.