Hootsuite Academy

Social Media provides businesses and individuals with a powerful tool for marketing products, services, and initiatives, and for building a receptive, engaged audience. More than 90% of marketers use social media in their campaigns. Engage in two way dialogues through meaningful interactions. Turn customers into brand advocates. Increase visibility of brands. Employees can increase the key Read more about Hootsuite Academy[…]

TECHNOLOGY SALES ENABLEMENT IMPORTANCE

The importance of technology in sales enablement is to measure the results of your efforts, to provide visibility, and to automate parts of the process. If you automate before your processes are in place, you are going to run into trouble. What frequently happens in B2B companies is that marketing relies on marketing automation as Read more about TECHNOLOGY SALES ENABLEMENT IMPORTANCE[…]

SALES ENABLEMENT STRATEGY KEY ELEMENNTS

A post shared by Benjamin Kepner (@benjaminkepner) on Oct 2, 2015 at 6:10pm PDT Inbound is about creating marketing and sales that people love by providing helpful content and resources that attract people to you. 70% of a buyer’s research is done before they talk to sales. 59% of buyers prefer not to talk to Read more about SALES ENABLEMENT STRATEGY KEY ELEMENNTS[…]

PROSPECT PROSPERITY PROSPECT BASE

A prospect is a potential customer that meets the qualification criteria established by your company.  Prospecting is identifying potential customers.  A Prospect Base is made up of current customers and potential customers.  Use the What if? Analysis and 20:80 Rule.  Always have a group of people that can be promoting the importance of prospecting.  Every Read more about PROSPECT PROSPERITY PROSPECT BASE[…]

INBOUND SALES ADVISING METHODS

The majority of buyers have already started their buying journey before engaging with salespeople. In the Advise Stage, inbound sales advising methods include advising buyer properly framing their challenge, advising buyer decision between one product/service vs. another, advising buyer on the evaluation criteria they should use to select a firm given their context, and illustrate Read more about INBOUND SALES ADVISING METHODS[…]

STEPS OF A EXPLORATORY CALL IN INBOUND SALES

The exploratory process it the stage of the Inbound Sales methodology that requires you to take the right approach, the right attitude, and offer the right thing for the prospect. The steps of exploratory call in inbound sales include challenges, goals, plans, timeline, Consequences, Implications, Authority, and Budget. I’m only asking these difficult questions or Read more about STEPS OF A EXPLORATORY CALL IN INBOUND SALES[…]

INBOUND IDENTITY PROCESS INBOUND SALES LEADS

In the Identify stage of the Inbound Sales process, one must think about company size, focus, target, and specific need. Inbound salespeople will. Listen for inbound leads on the website. There are a number of inbound sales techniques you can use like practicing social selling with potential buyers, attending networking events, and researching passive buyers Read more about INBOUND IDENTITY PROCESS INBOUND SALES LEADS[…]

SETUP INBOUND SALES CONNECT STRATEGY

To setup, an inbound sales Connect Stage strategy you need to reach out to buyers via email and voicemail first. Share content about the three common challenges their buyers have at the Awareness Stage. Then offer buyers free consultations to discuss these challenges further and engage with the buyers through social media. Social selling allows you Read more about SETUP INBOUND SALES CONNECT STRATEGY[…]