GOOGLE FOR EDUCATION CERTIFIED TRAINER APPLICATION

¬†Benjamin Kepner “Googliness” ¬†Google For Education Certified Trainer Application As a former Cultural Ambassador of¬†CEIP Pluriling√ľe Pedro Caselles Roll√°n de Xove¬†and current Founder of Global Social Media Marketing, I hold a B.B.A. in Marketing, International Business from the University of Georgia, Terry College of Business. I have two years classroom teaching experience and six years Read more about GOOGLE FOR EDUCATION CERTIFIED TRAINER APPLICATION[…]

EMAIL DELIVERABILILITY

Email deliverability¬†is the measurement and understanding of how successful a sender is at getting their marketing message into people’s inboxes. Best practices for before the sned are sources, permissions, and expectations. Measuring your deliverability after the send like engagement metrics and contact churn metrics. Look for trends in deliverability and look at clicks as the Read more about EMAIL DELIVERABILILITY[…]

EMAIL ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. You should track individual email metrics, email¬†channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you tried to send. Emails Delivered – How many valid email addresses actually accepted my Read more about EMAIL ANALYTICS OPTIMIZATION TESTING[…]

CREATE GOOGLE ADWORDS CAMPAIGN GOALS

CREATE GOOGLE ADWORDS CAMPAIGN GOALS A post shared by Benjamin Kepner (@benjaminkepner) on Aug 31, 2012 at 8:14pm PDT Optimization is the process of adjusting parts of your account — like your keywords and ad text — as well as your website to improve the quality and performance of your AdWords ads. Use it for Read more about CREATE GOOGLE ADWORDS CAMPAIGN GOALS[…]

CONTENT MARKETING STORYTELLING BUYER’S JOURNEY

Content Marketing is defined as a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined¬†audience, and ultimately, to drive profitable customer action. Content marketing should be created for the audience, what they value, and how you can help educate them.¬†Content marketing is Read more about CONTENT MARKETING STORYTELLING BUYER’S JOURNEY[…]

Labyrinth

GROWTH MARKETING CONTENT PILLAR STRATEGY

Growth marketing is an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. Growth marketing is to identify new opportunities. Top-of-the-funnel tactIcs:¬† Facebook ads, podcast advertising, secondary SEO. Leverage Facebook custom audiences for growth by launching targeted ads and growing a relevant audience with a look-a-like Read more about GROWTH MARKETING CONTENT PILLAR STRATEGY[…]

Targeted Google Adwords Text

WRITING TARGETED GOOGLE ADWORDS TEXT

A post shared by Benjamin Kepner (@benjaminkepner) on Jul 5, 2015 at 3:00pm PDT   Below are some specific tips to help you create compelling ad text. Create simple, enticing ads. What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any Read more about WRITING TARGETED GOOGLE ADWORDS TEXT[…]

CONTENT MARKETING PROMOTION BEST PRACTICES

A post shared by Benjamin Kepner (@benjaminkepner) on Dec 26, 2012 at 5:35am PST Content Marketing promotion best practices should include distribution of content through a variety of media channels. Content Marketing promotion best practices should be focused on creating less and promoting more. Get people to message who need it most. 47% of B2B Read more about CONTENT MARKETING PROMOTION BEST PRACTICES[…]

BUILD CONTENT CREATION FRAMEWORK STRATEGY

BUILD CONTENT CREATION FRAMEWORK STRATEGY: Conceptualizing your content, planning and setting timelines, creating a workflow, reviewing content (brand style guide), publishing, promotion, internal organization, and analyzing the results. Check out line resources like the Hubspot Blog Topic Generator. Start planning out a timeline for the next 3 months with two content offers you want to Read more about BUILD CONTENT CREATION FRAMEWORK STRATEGY[…]