CONTENT MARKETING STORYTELLING BUYER’S JOURNEY

Content Marketing is defined as a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly definedĀ audience, and ultimately, to drive profitable customer action. Content marketing should be created for the audience, what they value, and how you can help educate them.Ā Content marketing is Read more about CONTENT MARKETING STORYTELLING BUYER’S JOURNEY[…]

Targeted Google Adwords Text

WRITING TARGETED GOOGLE ADWORDS TEXT

A post shared by Benjamin Kepner (@benjaminkepner) on Jul 5, 2015 at 3:00pm PDT   Below are some specific tips to help you create compelling ad text. Create simple, enticing ads. What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any Read more about WRITING TARGETED GOOGLE ADWORDS TEXT[…]

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They shouldĀ useĀ a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have “NoIndex” in their copy of the article. Read more about REPURPOSE VALUE CONTENT MARKETING STRATEGIES[…]

CONTENT MARKETING CONTENT PLAN IDEAS

Marketers need a process to generate new ideas. Humans are always coming up with new ideas. A process allows you to think of ideas that may not be easily apparent. Reasons to know how to generate content ideas: Your days are busy, uncover ideas that you may not have come up with on your own, Read more about CONTENT MARKETING CONTENT PLAN IDEAS[…]

HOW TO BUILD A CONTENT CREATION FRAMEWORK

Content Creation Framework: Conceptualizing your content, planning and setting timelines, creating a workflow, reviewing content (brand style guide), publishing, promotion, internal organization, and analyzing the results. Check out line resources like the Hubspot Blog Topic Generator. Start planning out a timeline for the next 3 months with two content offers you want to create. For Read more about HOW TO BUILD A CONTENT CREATION FRAMEWORK[…]