GROWTH MARKETING CONTENT PILLAR STRATEGY

GROWTH MARKETING CONTENT PILLAR STRATEGY

Growth marketing is an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. Growth marketing is to identify new opportunities.

Top-of-the-funnel tactIcs:  Facebook ads, podcast advertising, secondary SEO. Leverage Facebook custom audiences for growth by launching targeted ads and growing a relevant audience with a look-a-like campaign. Create ads from most successful content. Podcast advertising allows you to determine where to advertise based on age, demographic, interest, and so on. Grasshopper and Bluehost are good examples. Try to get referenced on websites that already rank well on search engines for a particular keyword.

Middle and bottom-of-the-funnel tactics: Use blog content to nurture your new trials or customers. Add urgency to deadlines, limited quantity, or timing. Implement concierge onboarding. Take your best and most helpful content and include it in the onboarding emails. Blogging is a place to regularly publish and promote new content related to your business and industry. Blo posts are answers, unique pages for new traffic, promote offers, and stand out as an expert to build trust. they ask you to answer. Create 975 pages 500,000. 129. 105 pages read. best teachers in the world. Blogging best practices include picking a topic and a title, format and optimize the post, promote offers on your blog to increase lead generation, add social sharing buttons to your post. Write educational content by answering the questions or problems that people are searching for answers to. Write about your industry, not yourself. Brainstorm a list of topics:

  • Frequently asked questions?
  • What do your buyer personas need help with?
  • What do you wish people new to your industry?
  • What are industry bloggers, social media, and your competitors talking about?

When picking a topic, do a keyword search your buyers’ personas use and ones associated with your industry. Write about those topics to get found and start ranking higher in search results. Pick one topic to focus on per post. Make a list of topics that support a specific conversion and consider making a list of blog topics that support this ebook’s content. Start by creating a working title. Start here to narrow your topic down and focus on one single angle. Include a long-tail keyword in the title. Be sure that the keyword fits as a description of what the page is all about. Make the value of the post clear.

Set the right expectations – what is the reader going to get out of it? Shorten the title. Google only shows the first 50-60 characters of a title in search results. Use whitespace to allow the visitors to focus on the content, not the clutter. Use section headers, bullets or numbered lists to highlight your points. Bold important information to help readers quickly understand the key takeaways from the post. Include images to visually break up your text. Place an image at the top of each post to entice your visitors to read further. Optimize the post around the long-tail keyword in the page title, URL, post title, image alt-text, in the body of the paragraph and in the headers. Alt text allows images in image search results. Include relevant internal and external links within the post. only link 1-2 sources per paragraph. You might want to insert a CTA after the first few paragraphs. Try including a passive CTA through hyperlinked text. TEXT CTA AT TOP OF BLOG POSTS! INCLUDE A CTA AT THE END OF EACH POST. Offer relevant to the content that a visitor has just rede. The first notable update, which really shook things up was Google’s Hummingbird algorithm update in 2013. This update focused on parsing out phrases rather than focusing on specific search queries. The next major update happened in 2015 with Google’s RankBrain algorithm update. Rank Brain is Google’s machine learning artificial intelligence system that interprets past search history with similar keywords and phrases. Solve for searcher and search engine. targeted clusters of content to the central hub of the content pillar.  A content pillar is a website page that covers a broad topic in depth and is linked to from a cluster of related content.

Key – Core Topic (Sales Qualification)

Subtopic – What is a qualified prospect, when to disqualify, why disqualifying isn’t a bad thing, qualification frameworks, qualifying leads, what is bant. Hyperlink all your subtopics to your core topic. Google: Sales Qualification. There are two types of pillar pages:

  • Resource pillar page – Focuses on internal and external links. A helpful resource for connecting the reader with the most relevant sources on a specific topic.
  • 10x content pillar page – Mostly made up of your owned media. The format of this is similar to that of an ungated ebook or guide.

7 steps to creating a 10x content pillar page:

  1. Choose a core topic
  2. Identify a topic cluster – Deconstruct awareness- or consideration-stage offers into 10x content pillar pages.
  3. Create blog posts for needed subtopic content
  4. Repurpose subtopic content into a downloadable offer
  5. Deconstruct downloadable offer into a 10x content pillar page
  6. Create a conversion path for people to access your 10x content pillar on your website

Brainstorm a list of as many subtopics as possible that bring value to your core topic. 10x content pillar page layout tips:

  • Core topic referenced in page title
  • Core topic referenced in URL
  • Core topic referenced in H1 tag
  • Conversion-focused landing page elements
  • Anchored-linked table of contents
  • Website Navigation
  • Definition of core topic
  • Images with core topic referenced in alt text
  • H2 tags for section headers
  • Links to relevant internal sources and external sources
  • Reference your core topic throughout the page
  • Back to top button
  • Link over 20 relevant pieces of content to content pillar page to create descriptive anchor text to let the searcher and search engine know where they’re going

Pillar page for what is global social media marketing. Schedule 20 tweets. Email campaign to the active lead community. Insert links to their pillar page by thoughtful answering questions on Quora an adding Insights to other blog pots through blog commenting. Contributing to leadership guest posts published on other websites.

Four opportunities to help grow your pillar page:

  1. Offer various forms of media per section for the reader to engage with.
  2. Sprinkle relevant content offers that help buyers personas continue educating themselves through buyer’s journey.
  3. Insert a heatmap on pillar page to better understand performance and optimization next steps. Use hotjar.
  4. Grow a subtopic into its own topic cluster and pillar page. Turn images into interactive infographics with pop-up text using HTML5 as repurposed various data points into interactive. The content page into a video. Townsend data security is a great example.

Learn_More_rocket.svg

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *