CONTENT MARKETING CONTENT PLAN IDEAS

Marketers need a process to generate content marketing content plan ideas. Humans are always coming up with new ideas. A process allows you to think of content marketing content plan ideas that may not be easily apparent. Reasons to know how to generate content marketing content plan ideas: Your days are busy, uncover content marketing Read more about CONTENT MARKETING CONTENT PLAN IDEAS[…]

GOOGLE SEARCH CONSOLE BASICS

Crawling Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google’s crawl process begins with a list of web page URLs, generated from previous Read more about GOOGLE SEARCH CONSOLE BASICS[…]

HOW TO INCRESASE FACEBOOK ENGAGEMENT AND FANS

Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work.  EdgeRank is the algorithm used by Facebook to determine the most screen-worthy content.  Three factors multiplied together, determine your content’s value: affinity, weight and time.  The affinity score Read more about HOW TO INCRESASE FACEBOOK ENGAGEMENT AND FANS[…]

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have “NoIndex” in their copy of the article. Read more about REPURPOSE VALUE CONTENT MARKETING STRATEGIES[…]

SEARCH ENGINE MARKETING LEARNING RESOURCES

Search engine marketing learning resources include conferences on search marketing, such as the Search Marketing Expo, WebMasterWorld, Search Engine Strategies, & SEOmoz’s SEO Training Seminars.  Competitive intelligence about signals the engines might use and how they might order results. The most famous is the system that spawned Google’s genesis – PageRank – documented as Patent #6285999 – Method for Read more about SEARCH ENGINE MARKETING LEARNING RESOURCES[…]

DEVELOPING DIFFERENT FACEBOOK AUDIENCES

So how would you go about knowing your audience? Depending upon your post, your goals, and your target audience, creating the correct audience on Facebook is more important than ever.  As you create a new post, you can select it to make that particular post visible to people in certain countries, or with certain language settings.  EdgeRank Read more about DEVELOPING DIFFERENT FACEBOOK AUDIENCES[…]

GOOGLE FOR EDUCATION CERTIFIED TRAINER APPLICATION

 Benjamin Kepner “Googliness”  Google For Education Certified Trainer Application As a former Cultural Ambassador of CEIP PlurilingĂĽe Pedro Caselles Rollán de Xove and current Founder of Global Social Media Marketing, I hold a B.B.A. in Marketing, International Business from the University of Georgia, Terry College of Business. I have two years classroom teaching experience and six years Read more about GOOGLE FOR EDUCATION CERTIFIED TRAINER APPLICATION[…]

EMAIL DELIVERABILILITY

Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing message into people’s inboxes. Best practices for before the sned are sources, permissions, and expectations. Measuring your deliverability after the send like engagement metrics and contact churn metrics. Look for trends in deliverability and look at clicks as the Read more about EMAIL DELIVERABILILITY[…]

EMAIL ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you tried to send. Emails Delivered – How many valid email addresses actually accepted my Read more about EMAIL ANALYTICS OPTIMIZATION TESTING[…]

CREATE GOOGLE ADWORDS CAMPAIGN GOALS

CREATE GOOGLE ADWORDS CAMPAIGN GOALS A post shared by Benjamin Kepner (@benjaminkepner) on Aug 31, 2012 at 8:14pm PDT Optimization is the process of adjusting parts of your account — like your keywords and ad text — as well as your website to improve the quality and performance of your AdWords ads. Use it for Read more about CREATE GOOGLE ADWORDS CAMPAIGN GOALS[…]