International Business

INTERNATIONAL ADVERTISING GLOCAL APPROACH

THE GLOCAL APPROACH TO INTERNATIONAL ADVERTISING

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The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States.  American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated […]

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MANAGEMENT OF ECONOMIC EXPOSURE INTERNATIONAL FINANCE

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Management of economic exposure international finance: Operating exposure- the extent to which the firm’s operating cash flows would be affected by random changes in exchange rates.  Operating exposure cannot be determined from accounting statements as transaction exposure. Explain the competitive and conversion effects of exchange rate changes on the firm’s operating cash flow. Competitive effect:

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BUILDING RAPPORT WITH STUDENTS

BUILDING RAPPORT WITH STUDENTS

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Building Rapport with Students Just like a physical classroom, the online classroom needs to be optimized. There are three aspects to keep in mind when creating the best online classroom environment: background, distance, and lighting. Enhance the background by selecting a space that is not distracting and can be equipped with teaching tools (flashcards, reward

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FRANCE INTERNATIONAL BUSINESS MARKETING

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FRANCE INTERNATIONAL BUSINESS MARKETING French people value conversation and connection and when people think they’re angry when you speak English, I think they’re just frustrated at the lack of a connection. People took pride in the beauty of almost every object in the past. French subway doors close when they close. There are more pigeons

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DOING INTERNATIONAL BUSINESS SPAIN MARKETING

DOING INTERNATIONAL BUSINESS IN SPAIN

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I. España Hay discriminación contra de los gitanos que han estado en España por siglos, y contra de los recién llegados marroquíes indocumentados y los sudamericanos que buscan trabajo.  Esperar a que te tuteen para ser tuteado.  Trajes con marcas europeas.  Mujer puede llevar pantalones y salir en grupos. Declina la primera invitación.  España es

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INTERNATIONAL ECONOMICS BONDS

INTERNATIONAL ECONOMICS BONDS

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International Economics Bonds: Operating exposure- the extent to which the firm’s operating cash flows would be affected by random changes in exchange rates. Operating exposure cannot be determined from accounting statements as transaction exposure. General Motors exports cars to Spain, but the strong dollar against the Euro hurts sales of GM cars in Spain.  In

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GLOBAL ECONOMICS INTERNATIONAL BUSINESS

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Global economics international business: Absolute Advantage-make more.  Opportunity cost.  Inside PPF-under civilization.   Opportunity cost is constant if it is a straight line.  The slope of trade line=price they chose to trade at Gains from trade=outside PPF.  Comparative Advantage-opportunity cost, who can do it cheaper.  Producing on PPF, consuming outside.  Not a zero-sum.  Person max. Their material

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INTERNATIONAL LANGUAGE AMBASSADOR PROGRAM

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International language ambassador program: The Global Social Media Marketing Language Ambassador Program is an opportunity for enthusiastic bi-lingual bloggers and social media marketers to act as liaisons between Global Social Media Marketing and their home country. Ambassadors are thrilled by new technology, enthusiastic about Global Social Media Marketing and involved in their communities. They have majors

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AUSTRIA EUROPE INTERNATIONAL BUSINESS

AUSTRIA EUROPE INTERNATIONAL BUSINESS

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AUSTRIA EUROPE INTERNATIONAL BUSINESS: Xocolat Hofburg and the Castle Garden Austria Europe international business: Originally a medieval fortified castle dating from the 13th century, the Hofburg was extended by each emperor, eventually coming to resemble a ‘city within a city’. The sprawling, asymmetric complex which extends over 240,000 m² consists of 18 wings, 19 courtyards

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