HOW TO CREATE GOOGLE ADWORDS GOALS

HOW TO CREATE GOOGLE ADWORDS GOALS A post shared by Benjamin Kepner (@benjaminkepner) on Aug 31, 2012 at 8:14pm PDT Optimization is the process of adjusting parts of your account — like your keywords and ad text — as well as your website to improve the quality and performance of your AdWords ads. Use it Read more about HOW TO CREATE GOOGLE ADWORDS GOALS[…]

GOOGLE ADWORDS TRAFFIC SOURCES TRACKING

A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites:¬†Sites that send traffic to you. These could be banner ads or links featured on blogs, affiliates, Read more about GOOGLE ADWORDS TRAFFIC SOURCES TRACKING[…]

Targeted Google Adwords Text

WRITING TARGETED GOOGLE ADWORDS TEXT

A post shared by Benjamin Kepner (@benjaminkepner) on Jul 5, 2015 at 3:00pm PDT   Below are some specific tips to help you create compelling ad text. Create simple, enticing ads. What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any Read more about WRITING TARGETED GOOGLE ADWORDS TEXT[…]

NAVIGATE GOOGLE MERCHANT CENTER

NEXT: PRODUCT DATA SPECIFICATION Use Google Merchant Center as a resource to manage feeds, view data, and explore programs for your products. Go to the Home page from the navigation panel to quickly view Merchant Center announcements as well as your Dashboard information. The dashboard contains product data overviews, feed information, and Shopping ad clicks. Read more about NAVIGATE GOOGLE MERCHANT CENTER[…]

ADVANCED GOOGLE ADWORDS TARGETING COMBINATIONS BASED ON YOUR GOALS

  Direct sales campaigns: If your goal is to sell products and reach a specific type of audience, you might want to add a few targeting methods to your ad group that are set to ‚ÄúTarget and bid.‚ÄĚ Then your ads can show only when the specific targeting methods you’ve selected match. Here are some Read more about ADVANCED GOOGLE ADWORDS TARGETING COMBINATIONS BASED ON YOUR GOALS[…]

GOOGLE DISPLAY ADVERTISING EXAM STUDY GUIDE

When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content. This includes Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors, DoubleClick Ad Exchange publisher sites, and Google sites (Google Finance, Blogger, and YouTube). Targeting methods for ad groups Read more about GOOGLE DISPLAY ADVERTISING EXAM STUDY GUIDE[…]

GOOGLE ADWORDS CAMPAIGN TYPES SUBTYPES AD FORMATS

Subtypes Standard subtype campaigns: use basic location and language targeting, bidding and budget settings, and common ad extensions. Standard is recommended. All features campaign subtype: ad scheduling, location, and ad delivery methods. For example, you could schedule your ads to show only when your store is open. All features is recommended for more experienced advertisers. Read more about GOOGLE ADWORDS CAMPAIGN TYPES SUBTYPES AD FORMATS[…]

TARGETING GOOGLE ADWORDS CAMPAIGNS

Targeting Your Ads to Appear on the Search Network Keywords: are words or phrases that are relevant to your product or service. Location and language: Location targeting can help focus your advertising on the areas where you’ll find the right prospective customers, and restrict it in areas where you won’t. Restrict your ads to a Read more about TARGETING GOOGLE ADWORDS CAMPAIGNS[…]

GOOGLE ADWORDS CAMPAIGN BID SIMULATOR BENEFITS

This bid simulator takes into account your existing campaign settings, including your existing max. CPC bids, enhanced cost-per-click bids, location bid adjustments, ad scheduling bid adjustments, and remarketing bid adjustments.¬†The bid simulator does not take into account ad group bid adjustments.¬†Estimates will become more accurate over time as your campaign accumulates data.¬†You might need to Read more about GOOGLE ADWORDS CAMPAIGN BID SIMULATOR BENEFITS[…]