HOW TO BUILD A CONTENT CREATION FRAMEWORK

Content Creation Framework: Conceptualizing your content, planning and setting timelines, creating a workflow, reviewing content (brand style guide), publishing, promotion, internal organization, and analyzing the results. Check out line resources like the Hubspot Blog Topic Generator. Start planning out a timeline for the next 3 months with two content offers you want to create. For Read more about HOW TO BUILD A CONTENT CREATION FRAMEWORK[…]

Linkedin Algorithm

LINKEDIN ALGORITHM SOCIAL MEDIA POSTING

#1: The algorithm sorts through your text, image, and video updates, then chucks them onto one of three piles: SPAM, LOW QUALITY, or CLEAR. #2: If the LinkedIn bot clears your post, it‚Äôs going to send it to a small, random segment of your audience to predict how well it will score. #3: Likes, comments, Read more about LINKEDIN ALGORITHM SOCIAL MEDIA POSTING[…]

SOCIAL MEDIA TRAINING COURSE OUTLINE

Social media training is quickly becoming mandatory for an ever-growing range of companies, far surpassing the first wave of IT firms that rolled it out two years ago, like¬†Dell,¬†Intel¬†and¬†IBM. While it began as an added ‘bonus’ in the arsenal of the marketing spokesperson, now companies ranging from¬†Unisys,¬†PepsiCo,¬†Adidas,¬†HP¬†and¬†Sprint¬†are making social not only part of the company‚Äôs Read more about SOCIAL MEDIA TRAINING COURSE OUTLINE[…]

LEAD GENERATION STRATEGY FOR FREELANCE MARKETING

On average, blogging is one of the most cost-effective channels for generating leads, followed by social media, organic SEO, direct mail, telemarketing, paid search, and trade shows. Upwork Linkedin Profinder Fiveer Why You? Sell Yourself in Your Description. “Not having time for social prospects? Frustrated with learning how to get REAL results with Facebook, Instagram, Read more about LEAD GENERATION STRATEGY FOR FREELANCE MARKETING[…]

HOW TO USE GOOGLE ANALYTICS FOR YOUR DIGITAL MARKETING WEBSITE DEVELOPMENT

Develop technical design:¬†Strategy for data integration, Static vs. dynamic screens, Transaction flow design, Quality assurance testing plan, Security + stability, Technical specifications, Review design prototype and test,¬†BLOG TOPICS AND TAGS 7. Finalize development:¬†Production of screen graphics, Development of HTML Templates, Content Freeze, Insert content into screens, Approval of beta site, and test beta site for Read more about HOW TO USE GOOGLE ANALYTICS FOR YOUR DIGITAL MARKETING WEBSITE DEVELOPMENT[…]

CREATE TRUE-VIEW YOUTUBE VIDEO CAMPAIGN

Setup a TrueView video campaign and ad group. TrueView ads and ad groups are created with the “Video” campaign type. Within this campaign type, TrueView video ad formats, CPV, and Target CPA bidding strategies are supported. TrueView video campaigns cannot include text, images, or other video ad formats. To create a TrueView video ad, your Read more about CREATE TRUE-VIEW YOUTUBE VIDEO CAMPAIGN[…]

BOOSTING FACEBOOK MOBILE MARKETING REACH AND FREQUENCY

Reach and Frequency The core of gauging the impact of any media is understanding who your message reaches, how many people it reaches, and how often these people in your audience receive it. Reach and frequency gives you control over these aspects of your messaging.¬†The core of gauging the impact of any media is understanding Read more about BOOSTING FACEBOOK MOBILE MARKETING REACH AND FREQUENCY[…]

CREATING GREAT FACEBOOK EXECUTIVE REPORTS

  Facebook Executive Reports Performance: Can be customized further to include metrics like results, reach, frequency, and impressions Engagement: Can be customized further to include metrics like Page likes, Page engagement, and post engagement Videos: Can be customized further to include metrics like video views and average % of video viewed Website: Can be customized Read more about CREATING GREAT FACEBOOK EXECUTIVE REPORTS[…]

DEVELOPING DIFFERENT FACEBOOK AUDIENCES

So how would you go about knowing your audience? Depending upon your post, your goals, and your target audience, creating the correct audience on Facebook is more important than ever.¬†¬†As you create a new post, you can select¬†it to make that particular post visible to people in certain countries, or with certain language settings.¬† EdgeRank Read more about DEVELOPING DIFFERENT FACEBOOK AUDIENCES[…]