December 27, 2011


Social Media Marketing Consulting $40 – $250/hr




Needs Price Benefits

Fan Base Growth

Lead Generation

Increased Website Traffic

$20/fan Targeted growth of relevant fans, followers, connections, list segmentation, sales promotions, discounts, and special promo code offers.

Social Media Management

Social Media Monitoring

$40/hr Day to day communications with fans, monitoring keywords, events, and groups for leads.
Public Relations $50/hr Facebook event planning, On-site event management, newsletters, press releases, media database development, keyword #hashtag list, and link building.
Page Setup & Optimization $100 Tab builds out, unique page URL, cover photo, profile photo, social media integration, and audience targeting.

Social Media Marketing Plan

Market Research Audit

$500 Social media goals phone call, industry analysis, social media tools, and social campaign examples.
Social Media Content Calendar $500/month Article posting, cross-posting Instagram photos, and content curation.


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Needs Price Benefits
Google Adwords $50/hr Campaign structuring, targeting, display network, keyword bid management, budget caps, impression share, and quality score.
Email Marketing $50/hr Pardot Implementation, Sendgrid, and MailChimp.
SEO $75/hr Google Analytics SEO metric tracking, monitoring web analytics dashboards, key reporting tools, revenue, SEO Keyword Analysis, keyword opportunities, and managed keyword lists.
Multimedia $100/hr Photography, Facebook Live Video, Video Production, GoPro Live Event Video, and Final Cut Pro X Video Editing.
Blog $100-$500/post Creation/Blogging/Writing/Ghostwriting/Editing
Social Advertising $500/month Reach new audiences and grow the fan base. Integration with digital signage, advertising program, sell sheets, flyers, coupons, POS displays, billboards, trade ads, truck decals, swag, and LED signs.
Social Media Measurement $500/month Analysis of engagement, reach, money spent, website visits, and sales presented in a Social Media Analytics Weekly Report.




Needs Price Benefits
International Social Media Marketing $100/hr Enter new emerging markets through Translation, Localization, International Social Media Marketing Tours, and International Social Media Market Research.
Influencer Marketing Program $100/influencer Identify and engage influencers.

Strategic Social Marketing Partnerships


$250/partnership Cobranding to reach new followers from other brands who promote your brand.

Social Media Workshops

Social Media Speaking

$500 Conference speaking.
Social Media Contest $1,000/contest Including prize, Facebook Ads, and campaign content.
Brand Ambassador Program $1,000 University program outreach.
Game Marketing $1,000/month Social media gaming


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