Advertising and Marketing

CAMPAIGN PLANNER

FACEBOOK CAMPAIGN PLANNER

  Summited the highest peak in Colorado 🌲🏔🧗‍♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans […]

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FACEBOOK ADVERTISING SOLUTIONS

Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer

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FACEBOOK VIDEO ADS

View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a

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EMAIL MARKETING AUTOMATION ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you

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REPURPOSE VALUE CONTENT MARKETING STRATEGIES

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have

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INTERNATIONAL ADVERTISING GLOCAL APPROACH

THE GLOCAL APPROACH TO INTERNATIONAL ADVERTISING

The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States.  American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated

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PAINT YOUR FACEBOOK CANVAS

Paint your facebook canvas: Have you ever noticed our painters from history told a story along with their canvas? They used their artwork to create wonderful works that would give the audience something to speak about even after viewing the piece.  That’s what the Facebook Canvas Unit should be for you as a Facebook artist.

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ADVERTISING LEGAL ISSUES ETHICAL ISSUES

Advertising legal issues ethical issues LEGAL ISSUES: Legal Environment includes what laws and regulations that determine what advertisers can and cannot do.  It opens up communications (rationalism) to broaden the range of ideas and debates.  It can also expand the market economy and a democratic society. However, it limits Communications (behaviorist).  One needs to enforce standards of

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LINKEDIN ADVERTISING CONVERTS SALES OPPORTUNITIES

Linkedin advertising converts sales opportunities LinkedIn Ads allow you to promote your company page through an ad campaign. There’s not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers to depend

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