CONTENT MARKETING STORYTELLING BUYER’S JOURNEY

Content Marketing is defined as a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined¬†audience, and ultimately, to drive profitable customer action. Content marketing should be created for the audience, what they value, and how you can help educate them.¬†Content marketing is Read more about CONTENT MARKETING STORYTELLING BUYER’S JOURNEY[…]

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should¬†use¬†a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have “NoIndex” in their copy of the article. Read more about REPURPOSE VALUE CONTENT MARKETING STRATEGIES[…]

CONTENT MARKETING CONTENT PLAN IDEAS

Marketers need a process to generate new ideas. Humans are always coming up with new ideas. A process allows you to think of ideas that may not be easily apparent. Reasons to know how to generate content ideas: Your days are busy, uncover ideas that you may not have come up with on your own, Read more about CONTENT MARKETING CONTENT PLAN IDEAS[…]

HOW TO BUILD A CONTENT CREATION FRAMEWORK

Content Creation Framework: Conceptualizing your content, planning and setting timelines, creating a workflow, reviewing content (brand style guide), publishing, promotion, internal organization, and analyzing the results. Check out line resources like the Hubspot Blog Topic Generator. Start planning out a timeline for the next 3 months with two content offers you want to create. For Read more about HOW TO BUILD A CONTENT CREATION FRAMEWORK[…]

HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY CARE ABOUT

Ever feel like people don‚Äôt care about the time you spend developing content marketing?¬† James Andrews dispels the myths of content creation by showing you easy ways to create great looking content. ¬†James Andrews, the founder of¬†Social People, specializes in the creation of digital/social technology strategies, online communications, and web content production.¬† His vision for Read more about HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY CARE ABOUT[…]

COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS

Coca-Cola Image Here Laura Pettus, Sr. Marketing Activation Manager¬†at¬†Coca-Cola Co.,¬†is a woman with a great heart.¬† Her Terry Talk with the students was innovative and good feeling.¬† Coca-cola is an aspiring brand that took Laura a great time to achieve to be a part of.¬† She went back to advertising, journalism school, agencies, and different Read more about COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS[…]