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PEER TO PEER TRAVEL HOME RENTALS

Peer to peer travel home rentals: Skip hotels entirely and instead rent a private home through sites like Airbnb, HomeAway, and VRBO. These typically charge a cleaning deposit and booking fee, but companies’ websites should display these clearly and incremental fees for use of equipment or amenities are uncommon.  “Loyalty programs are the best way […]

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TABLET STRATEGY: BRANDS AGENCIES ENGAGE AUDIENCES

TABLET STRATEGY: BRANDS AGENCIES ENGAGE AUDIENCES

Tablet strategy: brands agencies engage audiences In my first experience at an Atlanta Interactive Marketing Association event, I got the chance to talk about reaching consumers across their favorite new device, their tablet. The panelists touched on how tablets are disrupting the living room, providing new and more engaging advertising formats,  how they are providing

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