A post shared by Benjamin Kepner (@benjaminkepner) on Oct 2, 2015 at 6:10pm PDT Sales Enablement Strategy Key Elements Inbound is about creating marketing and sales that people love by providing helpful content and resources that attract people to you. 70% of a buyer’s research is done before they talk to sales. 59% of buyers […]
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Brands Broadcast; Creators Connect. YouTube influencers already speak to (and are trusted by) your target audience, no matter what you’re promoting. Creators possess in-depth knowledge about YouTube Analytics, viewership patterns, and content strategy. Like-minded and connected, they are more than merely viewers, or eyeballs; they are a tribe. They can be on-camera talent, writers, camerapersons, video editors, and
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A prospect is a potential customer that meets the qualification criteria established by your company. Prospecting is identifying potential customers. A Prospect Base is made up of current customers and potential customers. Use the What if? Analysis and 20:80 Rule. Always have a group of people that can be promoting the importance of prospecting.
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53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you
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Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have
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A post shared by Benjamin Kepner (@benjaminkepner) on Feb 27, 2018 at 11:58am PST TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK CRM Data Email, phone numbers, iOS IDFAs, Android Advertising IDs, app user IDs Can be used for all objectives — acquisition, retention, re-engagement Can mirror current efforts in email and direct mail Can
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Delivering facebook ads that win: 1.9 billion people a month access facebook. Every day, more than a billion people access Facebook via a mobile device. By advertising on Facebook, you can spread your business to the right people, bring people to your store or website, and sell more. Direct ads based on location, age and
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Marketers need a process to generate content marketing content plan ideas. Humans are always coming up with new ideas. A process allows you to think of content marketing content plan ideas that may not be easily apparent. Reasons to know how to generate content marketing content plan ideas: Your days are busy, uncover content marketing
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Targeting Google Ads videos is pertinent to a successful YouTube channel! We are here to help you organize and perfect your Ads usage. Here are some crucial points targeting Google Ads videos: Optimizing Video Campaigns If you find that your video ad’s view rate is lower than ads in your other campaigns, adjust your
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