marketing tactics

SALES ENABLEMENT STRATEGY KEY ELEMENTS

SALES ENABLEMENT STRATEGY KEY ELEMENTS

A post shared by Benjamin Kepner (@benjaminkepner) on Oct 2, 2015 at 6:10pm PDT Sales Enablement Strategy Key Elements Inbound is about creating marketing and sales that people love by providing helpful content and resources that attract people to you. 70% of a buyer’s research is done before they talk to sales. 59% of buyers

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PROSPECT PROSPERITY PROSPECT BASE

PROSPECT PROSPERITY PROSPECT BASE

  A prospect is a potential customer that meets the qualification criteria established by your company.  Prospecting is identifying potential customers.  A Prospect Base is made up of current customers and potential customers.  Use the What if? Analysis and 20:80 Rule.  Always have a group of people that can be promoting the importance of prospecting. 

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EMAIL MARKETING AUTOMATION ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you

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GOOGLE MOBILE ADWORDS CAMPAIGN EXAMPLES

A post shared by Benjamin Kepner (@benjaminkepner) on Feb 13, 2015 at 4:26pm PST Google’s video offering on mobile Video Masthead — Including optional interactivity; The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home

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DEVELOPING AND MAINTAINING LONG-TERM RELATIONSHIPS

The company collects customer information at every point where it contacts a customer-sales, loyalty programs, surveys, direct mail advertising, sales promotions (contest and sweepstakes) and affiliate programs with florists, credit card companies, and airlines, and uses it to create customized communications and product offerings for each of the customers in the database.  A sophisticate4d segmentation

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ENTREPRENEURSHIP FINDS THE DREAMERS

Entrepreneurship finds the dreamers: Entrepreneurial.  It’s a big word with a big meaning.  Dreaming and risk-taking are something in life that can seem as unreality.  Entrepreneurship is a story to tell the network of people you know. In the interest of pursuing my own entrepreneurial business one day, I aattendedMatt Marvel (production fence work) and

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