Multicultural Research

INTERNATIONAL MARKETING RESEARCH PROCESS

1 Comment / International Business, Marketing Strategies, Social Media Marketing, Travel / By / / , ,

An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making. The information must be communicated across cultural boundaries and these research tools are then often applied in foreign markets. General information about the country, area, and/or market is necessary to forecast future marketing. These requirements are […]

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INTERNATIONAL MARKETING INTERNATIONAL BUSINESS

2 Comments / International Business / By / / , , , , , , ,

A thorough and complete commitment is needed for International Business.  The complexities of international marketing are something that is learned through experience and not in a book. International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or

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