Public Relations

Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATION | 6 STEPS OF IMC PROCESS AND TOOLS

Marketing Strategies / By / / , ,

What is integrated marketing communications? IMC is a perfect solution for achieving your marketing objectives. Let’s learn more about the IMC process and its tools. Integrated Marketing Communications Integrated marketing communications is a combination of both traditional and modern promotion strategies to create one consistent message across multiple channels to ensure the maximum persuasive impact […]

INTEGRATED MARKETING COMMUNICATION | 6 STEPS OF IMC PROCESS AND TOOLS Read More »

Professional Learning Materials

TIPS FOR CREATING PROFESSIONAL LEARNING MATERIALS IN PUBLIC SPEAKING

Google For Education Certified Trainer / By / / , , ,

Tips for creating professional learning materials in public speaking: Decide on a consistent color scheme that you will use throughout the resource you create. Stick to two or three dominant colors. Use contrasting colors (dark text on a light background or light text on a dark background). If applicable, credit resources referenced and give attribution

TIPS FOR CREATING PROFESSIONAL LEARNING MATERIALS IN PUBLIC SPEAKING Read More »

THE IMPORTANCE OF A MEDIA DATABASE IN PUBLIC RELATIONS

Marketing Strategies / By / / , , ,

The Importance of a Media Database in Public Relations: After a first-day integration philosophy outlook, I spend my first week learning about Public Relations.  I never had a job in Public Relations, but I knew it would be to understand not only in this role but in developing media relationships for the future.  Sarah had

THE IMPORTANCE OF A MEDIA DATABASE IN PUBLIC RELATIONS Read More »

NEWSLETTER TEMPLATE EXAMPLE

1 Comment / Marketing Strategies / By / / , , ,

Newsletter template example: Dear LAA Friend & Supporter,   As we progress in an exciting year of growth and change, the Latin American Association celebrates its 40th year anniversary in 2012.  Looking forward, we reflect on the LAA’s story of hope and transformation and the important role you have played in helping this story unfold.

NEWSLETTER TEMPLATE EXAMPLE Read More »

Scroll to Top