Research Process

TRAVEL MARKET RESEARCH & LOCALIZATION

Travel / By / / , , , ,

In the hospitality industry, we have to be watching for shifts in what guests want. Both in the leisure and business travel markets, the younger generation isn’t slowly creeping in. Look into Netflix Algorithm; Data Marketing is also in high interaction with trade shows like POW WOW.  The Marketing department gets information in the industry […]

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INTERNATIONAL MARKETING INTERNATIONAL BUSINESS

2 Comments / International Business / By / / , , , , , , ,

A thorough and complete commitment is needed for International Business.  The complexities of international marketing are something that is learned through experience and not in a book. International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or

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