INTERNATIONAL BUSINESS AND GLOBAL SOCIAL MEDIA MARKETING EXPERIENCE
SOCIAL MEDIA ADVERTISING
Facebook Ads, Twitter Ads, Google Adwords, Linkedin Ads, Targeted Fanbase growth, Promoted Tweets, Boosted Posts, Linkedin Inmails, Instagram Ads, Social Promo Codes, Social Media Contests, and Instagram Stories.
SOCIAL MEDIA MANAGEMENT
Social Media Monitoring, Facebook Events, Facebook Groups, Linkedin Company Pages, Pins, Twitter Lists, Facebook Live Videos, Social Media Marketing Plan, Social Media Content Calendar, YouTube Production, Hootsuite, Hubspot, GoPro Hero 4 Silver, Final Cut Pro X, Wordpress, Jira, Cvent, Trello, Zendesk, SendGrid, and Shopify.
SOCIAL MEDIA ANALYTICS
Engagement, Conversion, Sales, Reach, Fan Base, Social ROI, Website visits, Google Analytics, Facebook Insights, Twitter Analytics, Pinterest Analytics, Social123, Gnip, 140 Proof, DataShift, Leadsift, and US Census Bureau, Insightpool, Influicity, Videro Digital Signage, Pardot, Salesforce, Constant Contact, and Localytics.
Google for Education Certified Trainer
G Suite, Google Analytics, Google Search Console, Google Adwords, Google Chromebooks, Professional Development, Teacher Training, Technical Training and Implementation, Speaking Engagements, Google Bootcamps, and Educator-to-Educator connections services.
Founded in 2011, Global Social Media Marketing is a place to network, share, and learn about cutting-edge strategies and tactics for social media. Contains 330 digital marketing blog articles from experiential marketing events, international travel, and continuous education with thought leaders. We hold 17 digital marketing certifications and have launched brands globally in the United States, Latin America, and Europe. Seven years experience leading the social media strategy of 20+ brands across Food & Beverages, Medical Devices, Travel, Retail, Startups, Sports, Non-Profit, and E-learning industries. Social media is a time-sensitive need for small business owners and our mission is to teach them how to use social media to grow their business and also provide them with new ways to connect with their audiences. Small Businesses can benefit from likes, website visits, lead generation, SEO, and increased sales. Let us guide your prospects through the buyers journey by learning about them, educating them, and telling your brand story to connect with your audience in a meaningful way.
To date, designed $200,000 in Facebook ads.
Google Certified Educator Level 1 and 2, Google Analytics, Google Adwords Display, Google Adwords Fundamentals, Google Adwords Shopping, Google Adwords Mobile, Google Adwords Video, Google Adwords Search
Named 2016 best digital marketers by Linkedin Profinder in Atlanta with a Social Selling Index score ranked top 1% for Marketing pros
Inbound Certification, Email Marketing Certification, Inbound Sales Certification, Sales Enablement Certification, and Content Marketing Certification
GLOBAL SOCIAL MEDIA MARKETING TEAM
Decide on a consistent color scheme that you will use throughout the resource you create. Stick to two or three dominant colors. Use contrasting colors (dark text on a light background or light text on a dark background). If applicable, credit resources referenced and give attribution to others’ creative works (e.g. images, etc.). Let your Read more about TIPS FOR CREATING PROFESSIONAL LEARNING MATERIALS IN PUBLIC SPEAKING[…]
What Marketers need to understand is that it’s not that easy to create a one-size fit all social data report. Here’s my manual shot at it so far if you have any feedback? Download me: Social Data Report
Power Editor allows you to easily manage your campaigns, ad sets, bulk ads, and individual ads. Campaign Level Overview Think of the campaign as the foundation of your ad. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Your objective defines what you want Read more about THE POWER OF FACEBOOK POWER EDITOR[…]
Facebook has identified 7 Creative elements that deliver Facebook Ads that win: Focal Point Brand Link Brand Personality Informational Reward Emotional Reward Noticeability Call to Action You can see the performance of your advertising objective in Ads Manager and Power Editor. Oppa’s strategy of choosing Page post ads on News Feed, using targeting filters and Custom Read more about DELIVERING FACEBOOK ADS THAT WIN[…]
Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.* TV buyers Read more about WHY FACEBOOK VIDEO IS IMPORTANT[…]
A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or links featured on blogs, affiliates, Read more about GOOGLE ADWORDS TRAFFIC SOURCES TRACKING[…]
A unique feature (only available for G Suite for Education accounts) is an option called, “Appointment slots,” where an educator can select an interval of time during which other Google users can schedule an appointment, alleviating the need for the teacher to do the actual scheduling. Making appointment slots is only available to users that Read more about G Suite For Education[…]
GOOGLE ANALYTICS DIGITAL MARKETING GUIDE technical design: Strategy for data integration, Static vs. dynamic screens, Transaction flow design, Quality assurance testing plan, Security + stability, Technical specifications, Review design prototype and test, BLOG TOPICS AND TAGS GOOGLE ANALYTICS DIGITAL MARKETING GUIDE Finalize development: Production of screen graphics, Development of HTML Templates, Content Freeze, Insert content into screens, Approval Read more about GOOGLE ANALYTICS DIGITAL MARKETING GUIDE[…]
A post shared by Benjamin Kepner (@benjaminkepner) on Oct 2, 2015 at 6:10pm PDT Inbound is about creating marketing and sales that people love by providing helpful content and resources that attract people to you. 70% of a buyer’s research is done before they talk to sales. 59% of buyers prefer not to talk to Read more about SALES ENABLEMENT STRATEGY KEY ELEMENTS[…]
Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have “NoIndex” in their copy of the article. Read more about REPURPOSE VALUE CONTENT MARKETING STRATEGIES[…]