Benjamin Kepner is the CEO and founder of Global Social Media Marketing. I originally founded Global Social Media Marketing in 2018 after my tax accountant said I should create an LLC for all my freelance social media clients in Denver, Colorado that I was managing to survive in Colorado after getting let go from my first-time full-time job in Colorado. I have 13 years of marketing and international business experience and 5 years of education technology training.
Global Social Media Marketing (GSMM) is a marketing and education technology training company headquartered in Denver, Colorado. We provide revenue-generating services to take your business to the next level or explore our content to grow your knowledge, experience, and career skills. Know more about GSMM.
GSMM is headquartered in Denver, Colorado.
We provide advertising services (Google ads, youtube ads, and Facebook ads) and Google Analytics 4, Google Tag Manager, and sales funnel services to our clients. We’re also Gohighlevel experts and helping our clients to set up and manage their Gohighlevel accounts. To know more, take a look at our services page.
This depends on many variables such as bidding strategy, ad quality, geographic sample size, audience targeting, value offer, keywords, networks and placements selected, competitive marketplace, historical algorithm learning phases, and landing page experience. GSMM creates forecasts for awareness and consideration campaigns with estimated impressions, CPMs, CTR, Clicks, Views, CPV, and reach based on a given budget with initial targeting for in-platform setup when dealing with new clients or campaigns. If a given ads account or client has historical learnings, we can better forecast more conversion-based metrics like conversions, ROAS, revenue, CPC, ctr, and CPV based on prior year historical metrics. Google Analytics 4 is also another great way to do conversion-based modeling for paid ad platforms with historical data.
Sometimes this can be due to lack of research, lack of great value offer, or wrong audience targeting. We have helped various clients to drive profits through Google ads. You need the right Google ads strategy tailored to your industry and a team of experts to implement it perfectly. Keep your business goal in mind and pay attention to ads strategy to bring fruitful results. We’re happy to discuss your business needs and how GSMM can help you drive better results from Google Ads. So, feel free to Book a Free Consultation Call.
Generally, Google Ads drive higher quality leads or sales due to the search aspect of the platform, whereas Facebook Ads can be more interruptive advertising where the user is not always searching for a solution, product, or service. Both Google and Facebook are perfect advertising platforms, but for some businesses, google ads work better, and for others Facebook ads do wonders. So, which one is better for your specific business depends upon factors such as your industry type, audience, and business goals.
Your industry type, audience, and business goals decide whether you should start with Google or Facebook ads. So, without knowing your business industry, goals, and audience it’s hard to say whether you should go with Google or Facebook ads. If you’re interested in our services, feel free to book a free consultation call and we will discuss your business needs and how GSMM can help you.
We recommend based on 13 years of experience, to have $1,000 as your minimum budget for Google Ads. To be competitive in the marketplace for a given industry you should spend at least $5,000 per month on Google Ads to see a more profitable Return on Investment.
Google advertising costs can fluctuate monthly based on if you have a daily ad spend budget or a lifetime budget. We recommend, that you start with a daily budget to allow for more flexibility to advertise on certain days or times that are most important to your business timelines.
For experts, Google ads are easy because they know all the ins and outs of advertising on Google. Either you can start learning Google ads by running campaigns to gain practical experience OR work with experts who already helped other client’s in your industry. Working with experts can save you time and also bring results more quickly.
To advertise on youtube, you can create video ad campaigns from Google ads accounts. To know more about it, check out our complete guide on different types of YouTube ads and a step-by-step guide for advertising on YouTube.
With billions of visitors per month, YouTube has become the number #1 option for online video advertising. On top of that, video ads are more engaging which helps to drive more leads for your business. So, all-in-all YouTube is a great platform for promoting your business through video marketing.
No doubt! YouTube ads are more engaging as video content captures attention quickly and hence can drive more conversions for your business. But which one is better totally depends on your specific business such as goals, audiences, and industries. Without knowing anything about your business it’s hard to say which ad platform can work better for your business. Book a Free consultation call to discuss this further.
This depends on many variables such as bidding strategy, ad quality, geographic sample size, audience targeting, value offer, keywords, networks and placements selected, video format, competitive marketplace, historical algorithm learning phases, and landing page experience. GSMM creates forecasts for awareness and consideration campaigns with estimated impressions, CPMs, CTR, Clicks, Views, CPV, and reach based on a given budget with initial targeting for in-platform setup when dealing with new clients or campaigns. If a given ads account or client has historical learnings, we can better forecast more conversion-based metrics like conversions, ROAS, revenue, CPC, ctr, and CPV based on prior year historical metrics. Google Analytics 4 is also another great way to do conversion-based modeling and behavior-based modeling for paid ad platforms with historical data.
Definitely! In general, Facebook ads are still worth it because they still have the potential to generate leads because of their huge audience base. But before getting into Facebook ads you should figure out whether Facebook is the right platform for your specific business.
If you’re getting clicks from ads, but not conversions it indicates that there is something wrong with your ads setup. The reasons can be a wrong landing page, irrelevant keywords, or wrong audience targeting. So, in this situation consider auditing your Google ads and figure out the potential reasons and then optimize your ads accordingly to drive conversion.
We have had some e-commerce clients that sell products start getting sales from Facebook Ads in under 1 day. For service-based businesses that require lead qualification via email, phone, or in-person meetings, sales can be generated from Facebook Ads as soon as within 5 business days depending on the sales velocity of the given sales rep to contact the lead, qualify the lead, close the lead, and collect payment from the new customer.
We first understand the business goal which you want to achieve through a sales funnel. Then we jump into the building process, we usually create a 3 step funnel – a landing page with a specific goal, a lead form/call booking page, and finally, a thank you page. We personally prefer GoHighLevel software to create sales funnels because it can also use automation tools to capture, nurture and close leads without any human input.
In 2023, we are charging $1,500 for a one-time setup of a standard highlevel sales funnel. We also have a second option for hourly consulting work at $80/hr.
You can check our roofing leads sales funnel. It contains 3 funnel pages, a landing page to engage with roofers, a lead form page to capture data, a booking page for a free consultation call, and finally, a thank you page for closing a sale funnel.
Well, a sales funnel can’t replace your entire website. Because a sales funnel is just meant for a single purpose to drive conversions. Whereas a website is the home of your business from where you can handle your entire business and anyone can come to your website to find out more about your business. Having a website is a must to survive in the digital world, but sales funnels can take your business to the next level as their sole purpose is to generate leads or sales for a specific business goal.
Not technically. You could use a software or sales funnel instead. However, we recommend long-term that all our clients create a website to generate additional sales from organic SEO and increased ranking in search engines.
To work with GSMM, we do not set a minimum budget to run ads. That is decided by the client. However, GSMM would recommend that any client start with a minimum budget of $1,000/month in order to see any significant results that are tied to business goals.
Your Google ads can appear on Google search results, search sites, Google partners, and display networks. The actual appearance of your Google ads depends on which targeting method you use and the types of ads you create. For example, video ad campaigns can appear on YouTube while search campaigns display ads on Google search results pages.
We offer a number of different services so it depends on your specific services needs. Feel free to set an exploratory call with our CEO, Benjamin Kepner, here to discuss which services you need and we create a customized proposal for you based on the call.
Yes. After an exploratory call is set with our CEO, Benjamin Kepner, we will send a customized proposal that includes the scope of work, purpose, account credential access, contract length, and payment and terms for you based on the call. We generally offer initial 4-month contracts for retainer clients and month-to-month services as requested for hourly consulting clients. Contracts can be extended based on the performance of results for a given client after a case study is presented from the results of the contract.
We only offer discounts when you add more services.
We offer direct deposit, PayPal, or credit card payments.
This will be outlined in your finalized contract. Generally, payments are made upfront at the beginning of each month to help us manage human resources work allocation and payroll.
Yes! We do provide do-follow backlinks. Please check our guest post tiers to pick which one best fits your needs and budget.
As of now, we are offering three different tiers and our starting tiers cost you $80 per post. To know more about our sponsored post pricing and benefits, please visit this page.
As of now, we’re not accepting any free guest posts. Our starting price for a guest post is $80. The reason behind charging for a guest post is that we have to invest hours in editing the articles, optimizing SEO for the article on our website, and distributing the article to our audience.
There are various benefits such as do-follow backlinks, author bio, and improve reach by getting your post published on GSMM and shared across GSMM social handles.
We publish your post within a few days once you make a payment and submitted an article for publication.
Yes, you can book a free consultation call with our CEO to discuss your business needs and how GSMM can help you to achieve your goals. Here is the link for booking a free consultation call.
Every business that wants to grow online and offline needs digital marketing. There are countless benefits of digital marketing from building authority to generating leads, getting customers, and engaging with your customers to become fans through the Internet.