MANAGEMENT TRANSACTION EXPOSURE INTERNATIONAL FINANCE

Q1: How would you define transaction exposure? How is it different from economic exposure? Transaction exposure arises from fixed-price contracting in a world where exchange rates are changing randomly. The magnitude of transaction exposure is the amount of foreign currency that is receivable or payable. ¬†Economic exposure is the extent to which the value of Read more about MANAGEMENT TRANSACTION EXPOSURE INTERNATIONAL FINANCE[…]

DIGITAL MEDIA ADVERTISING STRATEGIES

It is estimated that in 2009 almost 74% of the U.S. population ‚Äď or more than 22 million citizens ‚Äď use the Internet. There are five primary types of advertising in digital media:¬†search, online display, email marketing, social media marketing, and mobile marketing. Search:¬†search, or keyword advertising, dominates all forms of digital advertising. Marketers can Read more about DIGITAL MEDIA ADVERTISING STRATEGIES[…]

INTEGRATED MARKETING COMMUNICATIONS

Marketing communications include conveying and sharing meaning between buyers and sellers, either as individuals and firms or between individuals and firms. ¬†Integrated marketing communications refer to the strategic, coordinated use of promotion to create one consistent message across multiple channels to ensure the maximum persuasive impact on the firm’s current and potential customers. ¬†Imc takes Read more about INTEGRATED MARKETING COMMUNICATIONS[…]