Event Marketing

GET BUSY LIVING ABROAD INSPIRATION

GET BUSY LIVING ABROAD INSPIRATION

Living abroad, I can tell you quite a bit of my life has changed.  Living abroad in a foreign country isn’t always as glamorous as it seems to be and I spent a lot of time in isolation reflecting.  I’ve gone through cultural shock without support from family, friends, and the loss of my greatest mentor […]

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LATIN AMERICAN ASSOCIATION HISTORY DEVELOPS HISPANIC LEADERS

Latin American Association History Develops Hispanic Leaders: Alvaro H. Muñoz, Director of Alvaro Muñoz & Associates and professor at Herzing University, has been a longtime supporter of the Latin American Association. He sat down with me in a candid interview on his story of the 40-year legacy that the LAA has lived. As a Columbian

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NSIDE CREATIVE STUDIO ATLANTA INTERACTIVE MARKETING

INSIDE CREATIVE STUDIO ATLANTA INTERACTIVE MARKETING

  Inside creative studio Atlanta interactive marketing: If you’re passionate, people will recognize it.  As Sharon Carter says, “passionate people bring that life to AiMA.” Experiencing first hand the energy, enthusiasm, and wealth of knowledge found at an AiMA event brings passionate people from all walks of life together – especially creative. “An open bar

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MOBILE IS THE NEW DIGITAL

MOBILE IS THE NEW DIGITAL

           Mobile is the new digital. At an over max capacity Mobile SIG event at Maggiano’s Buckhead, brands, agencies and publishers shared their top predictions on mobile content and user engagement in “Mobile is the New Digital. “  As I joined in a conversation with a culo table of people of MEC like

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LEVERAGING LOCATION BASED MARKETING RETAILERS

Location Image “Location, Location, Location!”  You might have heard people say that location is the most important thing for a business.  Then, the next most important is … location, and so on.  You’ve certainly heard the phrase enough to wonder what possesses people to say it three times.  Or you might think it pertains to three different types of

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ECONTRE LA ASOCIACION LATINOAMERICANA

Sin dinero, no trabajo, y sin rumbos en mi vida, yo encontré la Asociación Latinoamericana en enero del 2012.  Un acuerdo de pasantía puso con el titulo “Comunicaciones y medios de comunicaciones social pasantía ” en Dawglink que me sorpresa.  El descripción dijo: “La Asociación Latinoamericana se ofrece estudiantes oportunidades que ha interesado en desarrolla

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BUSINESS CASE ANALYSIS

BUSINESS CASE ANALYSIS

Spring 2011 Terry Undergraduate Business Case Competition I. Executive Summary The purpose of this business analysis is to create a feasible business model and marketing plan for launching the new integrated product known as the Perfect-A-Flash. VIP’s problem statement for the marketing plan of the new product development process is defined as “how to launch

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TABLET STRATEGY: BRANDS AGENCIES ENGAGE AUDIENCES

TABLET STRATEGY: BRANDS AGENCIES ENGAGE AUDIENCES

Tablet strategy: brands agencies engage audiences In my first experience at an Atlanta Interactive Marketing Association event, I got the chance to talk about reaching consumers across their favorite new device, their tablet. The panelists touched on how tablets are disrupting the living room, providing new and more engaging advertising formats,  how they are providing

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