Inbound marketing is a good way of helping to create useful content that aids you in connecting with your target audience. In this article, you’ll understand what this type of marketing is, what separates it from other marketing methodologies, and the benefits of inbound marketing in 2022. What is Inbound Marketing? Inbound marketing is a strategy […]
TOP 7 SECRET INBOUND MARKETING TRENDS IN 2022 Read More »
53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you
EMAIL MARKETING AUTOMATION ANALYTICS OPTIMIZATION TESTING Read More »
Inbound sales marketing strategy process: Legacy salespeople held the answers to what is included in an offering, how much something cost, and how it compared to other companies, who else is using the offering and do they like it? Inbound Selling Philosophies are that inbound sales teams base their entire sales strategy on the buyer
INBOUND SALES MARKETING STRATEGY PROCESS Read More »
Social Media Scientists like Dan Zarella are like unicorns and rainbows–they don’t really exist. However, I got the chance to catch a glimpse of Dan’s majestic knowledge of Inbound Marketing at #INBOUND12. He’s spent a lot of time crunching the numbers to really show inbound marketers what works and doesn’t work. In this speedy presentation, he cited
SCIENTIFIC INBOUND MARKETING TIPS AND TRICKS Read More »
Ring. Ring. Wake up! Get in the caaaar, it’s inbound time! I arrived at the Hynes Convention Center in frenzy with a coffee in hand in late September. With over 2,800 marketers in attendance, I grabbed my seat early while I gawked at how mainstream the inbound marketing movement was becoming. People were rushing through
THE INBOUND MARKETING MOVEMENT Read More »
“For the love of marketing.” The love of connecting, sharing, and expressing the values that make our society better in this new digital world. Hubspot’s Marketing forms their vision around this and has inspired me to write contextually the story of my experience and the people I met at #INBOUND12. As an evolving marketing professional,
FOR MY LOVE OF MARKETING Read More »
