SALES TEAM EDUCATION Global sales call for Global Announcements TRANSLATION Use Net-Translators to have their own words that are translating and tradeshow. They use Google Analytics to analyze statistics on web traffic. Use business intelligence to analyze sales and utilize Mailchimp for Promos. Printed items are the majority of the budget such as flyers, brochures, […]
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Designing brand identity: LANGUAGE AUDIE Foundation: Meaning, Voice, Tone, Emphasis, Accuracy, Clarity, Consistency, Positioning, Framework, Hierarchy Punctuation, Capitalization, style Identification: Company name-formal, company name-informal, descriptors, taglines, product names, process names, service names, division names, Aspiration: Mission, vision and values, key messages, guiding principles, customer pledges, history, elevator speak, boilerplate Navigation: Call to action, Phone numbers,
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Innovation = Creativity * Risk Taking Innovation Strategy Process: Innovation is now the centerpiece of corporate strategies and initiatives. Teams need to be the backbone of the IDEO method. “Hot project” teams are infused with purpose and personality. To IDEO, teams always beat individuals. Hot Project Teams should: Come from widely divergent disciplines. Be empowered to
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“You have to fail often in order to succeed sooner.”
DEEPDIVE: THE ART OF STRATEGIC THINKING Read More »
