GSMM Sales Funnel Cycles: Any industry or services specific sales funnel for GSMM Website Services Q2
Top of funnel
Use lead magnets to acquire leads at low cost by positioning your agency as a source of value and authority in a troubling time:
> downloads
> Checklists
> Swipe files
Middle of funnel
Grow your community and create raving fans. It doesn’t even matter if they are unqualified, your goal here should be to get as many quality touchpoints with users as possible. Use email lists and a private Facebook group for people to sign up from list.
From here you need to be relentless at posting live content OFTEN. Ideally daily.
GIVE IT ALL AWAY! We literally do live trainings going through our entire advertising strategy, laying it all on the table, as I want it to be the best darn group available for our niche that’s available.
Bottom of funnel
Get 15-20 calls per week, qualified, and ready to buy because they have all been in our ecosystem, digesting our content, watching our training, and understanding more about what we do and why it’s valuable. Ultimately, clients come to you when you shift your focus from selling to providing value and content, and actually helping them. People like shopping with friends
1. Forever Landing page To Collect Targeted Traffic: 3-4 pain points with a call to action button of free value offer to form-what they can expect and what industries-relevant bright image or video to drive emotion and human connection-reviews, case studies, and testimonials-SEO Yoast perfect with Google Keyword Tool utilized for best high competition most searched keyword worldwide-Facebook pixel with event trigger and google analytics destination goal setup in funnel visualization segmentation with google campaign URL builder-Manychat chatbot flow to convert a visitor to lead in a certain amount of time on page
2. Automated Form For Data Collection: First Name, Last Name, Company Website, Email, Phone Number
3. Automated Calendly Meeting Scheduler Embedded: How did you hear about us? What is your monthly budget for our services?
What industry are you in?
4. Automated Thank You Confirmation: Explanation of next steps and youtube subscribe link to ask them to subscribe to our YouTube channel https://www.youtube.com/channel/UCUFHPxOdu9AMFzWZRrIA9mQ?sub_confirmation=1 for FREE Social Media Tips on how to grow your business. “This is your confirmation you have a meeting scheduled with our CEO, Benjamin Kepner, in your invite with the Google Hangouts Video Call link. We will send you a reminder via text 2 hrs before our meeting.
5. Automated Email and Text Reminder From Calendly-24 hrs before email reminder-Text reminder 1 hour before
6. Automated Google Hangouts Video Free Phone Call Consultation With Benjamin -30 minutes would be ideal to uncover pain points, services needed, total sales, company structure, overall marketing budget, and then create a proposal
7. Manual Email From Benjamin: Global Social Media Marketing Inquiry With “Company Name”-Follow-up email of case studies, results, and customized proposal for services needed based on exploratory call
8. Manual Follow-Up Email 4-7 days To Services Inquiry Email-Close client – Benjamin has a 50% close rate here if he has submitted a proposal to someone via direct email after a free phone call consultation
9. Manual Signed Proposal From Google Docs-Signed contract from a client with Benjamin and Client Name date
10. Quickbooks Invoice Payment-Automated Invoice From Farren To Client To Pay Via Bank Account or Credit Card
11. Benjamini Manual Email-Services begin when the client confirms via email payment has been made
12. Benjamin Manual Client Onboarding Email With Timeline, Kickoff Call, and Communication Expectations With Client
13. Services/SMM Plan