Are you looking for a quick, easy, and cost-effective way to communicate with your customers? If so, then chatbots can be a perfect solution for your business. In this guide, we will walk you through the benefits of using chatbots. Hiring employees for customer service or social media/website messenger lead qualifying can be a hard task for you because of management and enormous investment. An effective alternative solution is chatbots, which makes the process of customer communication super easy, cost-effective, and quick.
Benefits of Using Chatbots
Using chatbots you can build strong relationships with your customers. Chatbots will not only help you to meet your marketing goals but also help you with driving sales and improving your customer support. Following are the major benefits of using chatbots for your business:
- 24 x 7 availability – Bots are powered by artificial intelligence and always available for your customers, so you can provide a quick response.
- Consistency in answers – Provides consistent answers and this is great for building brand loyalty.
- Personalization: Include personal touch in your one-on-one communications to increase your customer engagement.
- Multilingual – Communicate with your customers all over the world in their language.
- Omni-channel – Integrate chatbots across your websites, Facebook, Instagram etc.
- Automate Your Services – Your customers can book services or do transactions without the help of any human.
- Improve Your Lead Generation: Chatbots can guide customers throughout their journey and help them in making quick decisions. Here is quick screenshot of serving your customer with chatbots:
- Minimize Your Customer Service Cost: With chatbots, you can reduce your business’s costs because you can provide customer support without hiring any team.
- Analyze Your Customer’s Data to Get Insights: You can analyze purchasing patterns and customer behaviors to make decisions for your next campaigns. You can also use chatbots to get feedback and accordingly optimize your product or services.
These are the benefits of chatbots and how chatbots can benefit your business over manual support and help you to provide excellent customer service.
Best Chatbot Service Provider
In the market, several companies are providing chatbot services but the question is which one is best? We recommend you to use Manychat. Manychat was built as a self-service platform for SMBs to create meaningful conversations with their customers. It is the leading chat marketing platform and over 1 billion conversations are powered by Manychat every year. Manychat helps businesses to solve marketing challenges like increasing reach, qualifying traffic, nurturing interested customers, re-marketing, selling online, and much more.
Beneftis of using Manychat Bot?
Want to know why we recommend using Manychat Bot for your business? Perfect! Have a look at the following advantages:
Leverage the Power of Messenger Marketing
Manychat helps you to leverage the power of messenger marketing to reach your customers. Facebook Messenger has a huge audience base i.e. 2.895 monthly active users(MAUs). You can integrate Manychat bots with Facebook messenger to engage with customers that are already there. Customers prefer the ease of use of chatting over email or the phone. Messenger conversations are engaging and personalized, unlike email or even websites that are static.
Manychat is trusted by more than 1 million businesses across e-commerce, professional services, and local businesses. It bypasses slow marketing channels like email and connects your business with millions of customers in a personalized way. We call this new approach Messenger Marketing and we believe it will become the standard for how we communicate with businesses. We at GSMM are using the Messenger chatbot to build a strong connection with our audience and here is a quick snapshot of it:
Manychat Focus on Small Businesses
Small business owners face many challenges, such as, as a small business owner, you might not have marketing departments or most likely no full-time marketing staff. So, you have to figure out a way to grow your customer base on your own. The other challenge is the marketing landscape has gotten more complex over time and finding leads in a cost-effective way is harder than ever. Business owners and marketers have to figure out how to effectively reach customers through their website, SEO, AdWords, FB advertising, LinkedIn, Social Media, etc. Lastly, small businesses do not have high-end resources. They operate on small margins and don’t have time or money to waste on strategies or channels that don’t yield paying customers.
In nutshell, Small businesses need a solution that is easy to use, fully featured, and fits the budget. So, Manychat can be a perfect option because of ease of use, pricing, and features that are designed to help small businesses grow. You can automate your business with chatbots without having any external resources as shown in the following:
Easy to Get Started and Scale With Your Needs
Manychat is the easiest platform for both simple and advanced users. The platform is 100% visual and intuitive to construct even complex flows. You can get started with templates from Manychat. Manychat delivers the most advanced capabilities for sophisticated marketers such as A/B testing, conditional logic, Zapier integration, all in 1 ad creation, and more. It provides services for all sorts of businesses, including large-scale businesses. It also provides Chat Marketing, Messenger Marketing, Omnichannel Marketing, SMS Marketing services. As your business grows you can invest in more features to scale your business.
Drive Conversions From Your Blog and Build relationships with Chat Marketing
There are 600 million blogs in the world, according to Growth Badger, and many of these blogs are monetized, providing a passive income or lead generation. List building is an essential part of monetizing any blog. Once you build a list, you’re able to create deeper ties with readers and upsell them your products or services. Once you’re bringing traffic to your blog, you can capture new readers and grow your subscriber lists. Similar to email sign-up forms, you can place widgets on your website where readers can subscribe via Messenger.
For Example,
In Manychat, you can place:
- Header bars that scroll with users to increase conversions.
- Slide-in forms that pop up in the corner of your page.
- Page takeover, or full-screen forms with a CTA.
- Box forms that embed into every page.
- Buttons, the messenger window in the bottom right corner of your page.
There are many options for displaying widgets on your blog. You can set widgets to pop up when someone goes to leave the page, a floating bar with CTA, and even sticky CTAs that scroll with your readers. For more on how to add a widget to your site, we recommend reading the Overlay Widget support article. Remember to offer a lead magnet to encourage people to subscribe. You have to give readers something in return for their information. Once you get people into the bot, take action on your messages and direct them to other channels such as, back to your blog, YouTube channel, affiliate links, SMS. These are all great ways to keep readers in your ecosystem to upsell to them later on.
These are the benefits of using chatbots and how they can help you to build a smooth communication system. For more details to see our ManyChat Bot Case Study.
Ready to use chatbots for your business? Perfect! Let’s book a call with us.