BLOG - GSMM: Latest News in the Social Media Space

MANAGEMENT TRANSACTION EXPOSURE INTERNATIONAL FINANCE

International Business / By Benjamin Kepner / August 18, 2011 / International Economics, International Finance

Management transaction exposure international finance: Transaction exposure definition and difference from economic exposure. Transaction exposure arises from fixed-price contracting in a world where exchange rates are changing randomly. The magnitude of transaction exposure is the amount of foreign currency that is receivable or payable. Economic exposure is the extent to which the value of the […]

MANAGEMENT TRANSACTION EXPOSURE INTERNATIONAL FINANCE Read More »

DIGITAL MEDIA ADVERTISING STRATEGIES

4 Comments / Marketing Strategies / By Benjamin Kepner / August 14, 2011 / Email Marketing, Lead Generation, mobile marketing, Strategic Planning

It is estimated that in 2009 almost 74% of the U.S. population – or more than 22 million citizens – use the Internet. There are five primary types of advertising in digital media: search, online display, email marketing, social media marketing, and mobile marketing. Search: search, or keyword advertising, dominates all forms of digital advertising. Marketers can

DIGITAL MEDIA ADVERTISING STRATEGIES Read More »

BUILDING LONG-TERM RELATIONSHIPS

1 Comment / Sales / By Benjamin Kepner / August 11, 2011 / Account executive, Advertising, Advertising agency, Advertising and Marketing, Advertising campaign, businesses, Chick-fil-A, client relationships, emotional connections, jamie martin, Marketing, service innovations

Building long-term relationships: Jamie Martin, Chick-fil-a Advertising, and Campaign Team Jamie stressed the importance of “Building relationships.” Her experiences as an Account executive requires strategy and managing client relationships. The best way to increase advertisements for a company is to create emotional connections with the people that are influent in the community, ad campaigns, employees, and

BUILDING LONG-TERM RELATIONSHIPS Read More »

DISTRIBUTION SUPPLY CHAIN MANAGEMENT STRATEGY

1 Comment / Marketing Strategies / By Benjamin Kepner / July 28, 2011

DISTRIBUTION SUPPLY CHAIN MANAGEMENT STRATEGY Read More »

COCA COLA PURO

3 Comments / Marketing Strategies / By Benjamin Kepner / July 21, 2011 / Business, Coca-Cola, leader, leadership, Marketing

Coca cola puro: I. Problem There remain over one billion people without access to an adequate water supply and 2.4 billion who lack basic sanitation, leaving millions to die every year from otherwise preventable water-related diseases. Countries highly affected by catastrophes and natural disasters also don’t have the necessary emergency relief services, sustainable water purification

COCA COLA PURO Read More »

RED & BLACK NEWSPAPER

Event Marketing / By Benjamin Kepner / July 18, 2011 / Business Plan, Creative Brief Template, Journalism, Marketing, Newspaper, Red & Black, Referral Business, Stories

Red and Black Recommendations and Conclusions: Red & Black Newspaper: Stories need to be meaningful stories. By being active in your reporting with the dean of students, football arrests, and the police crackdown in the wake of the No. 1 Party school ranking you can create your strengths. The crime streets projects were amazing from beginning

RED & BLACK NEWSPAPER Read More »

COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS

1 Comment / Event Marketing / By Benjamin Kepner / July 6, 2011 / Brand, Business, Coca, coca cola co, Coca-Cola, Coca-Cola Company, Coke, content marketing, detail management, journalism school, long term relationships, Marketing, marketing strategy, Terry Talks, United States

Coca-Cola Image Here Coca-cola opens up marketing strategy happiness: Laura Pettus, Sr. Marketing Activation Manager at Coca-Cola Co., is a woman with a great heart. Her Terry Talk with the students was an innovative and good feeling. Coca-cola is an aspiring brand that took Laura a great time to achieve to be a part of. She went back

COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS Read More »

CHALLENGING THE AGENCY ORGANIZATIONAL MODEL

Marketing Strategies / By Benjamin Kepner / June 16, 2011 / Strategic Planning

Challenging the agency organizational model: The Agency Organization Model since 1870s was an exclusive, skilled professional. Produces-led paradigm. Model is less and less adequate today: Consumer-led paradigm, Web 2.0, Immersive, participatory execution, and The “New Agency.” From professional to crowdsourced From originators to coordinators, Current Situation, Change from producer-led to consumer-led in Manufacturing and design,

CHALLENGING THE AGENCY ORGANIZATIONAL MODEL Read More »

INTERNATIONAL ECONOMICS INTERNATIONAL BUSINESS

2 Comments / International Business / By Benjamin Kepner / June 16, 2011 / International Economics

International economics international business: As an International Business student at the University of Georgia, one is required to take a class called International Business Environment. When I first arrived in the class and saw my Ph.D., Jerry Garcia fanatic professor, I felt as if I was truckin’ myself through another class. Yet, as my Chinese

INTERNATIONAL ECONOMICS INTERNATIONAL BUSINESS Read More »

GLOBAL MARKET MODELS VISUALIZE GROWTH IN SOUTH AMERICA

1 Comment / Event Marketing / By Benjamin Kepner / May 26, 2011 / Amazon Web Services, Brazil, consumer credit cards, international job markets, Kim Williams, market diversification, residual interests, Sao Paulo, sao paulo brazil, South America, United States, University of Georgia

Global market models visualize growth in South America: Having a global strategy is important in today’s economy. Thomas Bonaventura, Kim Williams, and Elida Ruiz of Credigy lead a discussion for students sponsored by the International Business Society at the University of Georgia regarding working in international markets. Credigy is a purchaser and manager of

GLOBAL MARKET MODELS VISUALIZE GROWTH IN SOUTH AMERICA Read More »